Product Marketing Lead, LatAm

• Develop and execute data-driven partner marketing campaigns tailored to each partner, market, and segment
• Maximize funnel conversion, loan originations, and R2’s marketing impact
• Identify growth opportunities across the full customer lifecycle, from offer awareness and acquisition to activation, conversion, repeat borrowing, and retention
• Design and scale personalized lifecycle strategies across WhatsApp, email, push notifications, SMS, and in-app messaging
• Build scalable co-marketing playbooks with partner platforms, including in-app placements, joint campaigns, and coordinated communications
• Drive implementation and optimization of conversational AI, AI calling agents, and automated engagement solutions
• Develop understanding of SMB segments through behavioral data, research, and customer feedback
• Translate customer insights into actionable opportunities for Product, Marketing, and Partnerships
• Design A/B tests, define KPIs, and measure campaign effectiveness, funnel performance, and incremental originations
• Develop automated workflows, segmentation frameworks, and repeatable processes across partners and Latin American markets
• Collaborate with Product, Data, Engineering, Credit, and Partnerships while ensuring compliance with local financial regulations

• Proven experience in Product Marketing, Growth Marketing, CRM, Lifecycle Marketing, or related roles, ideally within fintech, technology, or high-growth startups
• Highly analytical and comfortable using data to identify opportunities, prioritize initiatives, and measure business impact
• Strong experience with CRM platforms, marketing automation, customer segmentation, and multichannel engagement strategies
• Understanding of conversion funnels, experimentation methodologies, and customer lifecycle optimization
• Strong sense of ownership and ability to independently lead projects from strategy to execution
• Comfortable working in fast-paced environments and collaborating with cross-functional and geographically distributed teams
• Excellent communication skills and ability to translate complex analyses into clear recommendations
• Bonus: Experience in fintech, lending, embedded finance, or financial services
• Bonus: Familiarity with Customer.io, Amplitude, SQL, Snowflake, or similar analytics and marketing platforms
• Bonus: Hands-on experience with WhatsApp Business, conversational AI, AI calling agents, or other AI-powered marketing solutions
• Bonus: Experience managing marketing initiatives across multiple Latin American markets
• Bonus: Familiarity with Python, workflow automation tools, or AI-driven productivity solutions

• Eligible team members have the opportunity to participate in R2’s Phantom Share Program, a performance-based incentive aligned with the company’s long-term success and value creation
• Ownership and impact in a fast-paced, growth-oriented startup
• Cross-functional collaboration with exceptional teams
• Exposure to complex regulatory challenges and innovation in embedded finance