Sales Development Representative – EdTech

• Conduct high-volume outbound prospecting into the US higher-education market
• Cold call prospective institutional clients across the United States
• Engage senior decision-makers, including VPs, Directors of Admissions and Directors of Enrolment
• Introduce and communicate the value of an AI-enabled EdTech solution
• Identify potential client needs and establish initial interest
• Qualify prospective opportunities through effective questioning
• Book qualified meetings for the wider sales and growth team
• Conduct professional follow-ups through phone and email
• Maintain accurate prospect and activity information within HubSpot
• Work with dialler and outbound prospecting technology
• Achieve outbound activity and meeting-booking targets
• Communicate with senior US stakeholders
• Track personal performance and improve conversion rates

• Minimum 2–3+ years of SDR, BDR, cold-calling or outbound sales experience
• Proven experience selling or cold calling into the US market
• Demonstrable outbound sales results, such as meetings booked, targets achieved or quota attainment
• Strong cold-calling skills and ability to open conversations with senior decision-makers
• Previous experience using HubSpot
• Experience with diallers, CRMs and outbound sales tools
• Excellent spoken and written English
• Clear, professional and confident telephone communication
• Strong objection-handling and questioning skills
• Resilience and comfort working in a target-driven sales environment
• Ability to work effectively while working remotely
• Coachability and ability to implement feedback quickly
• Comfortable working US Eastern Time hours, Monday to Friday
• EdTech, higher-education, student-recruitment, SaaS or technology sales experience is advantageous
• Experience selling to VP, Director or C-suite stakeholders is advantageous