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Clinical Marketing Manager

À propos du poste

• Develop and execute national and regional strategic marketing initiatives that help hospitals grow Ion thoracic oncology programs
• Lead events and communications initiatives with customers and sales teams across the U.S.
• Engage physicians, healthcare executives, operational leaders, and sales teams to identify local best practices
• Develop national and regional peer-to-peer programming
• Create audience-tailored content and communications strategies
• Equip sales teams with tools to help customers implement best practices
• Create resources to drive new patient volume to Ion programs
• Own assigned initiatives from strategy through execution
• Discover patient journeys, program needs, and barriers to adoption, growth, and expansion
• Synthesize customer and field insights into broader initiatives
• Design program strategies, curriculum, and learning activities
• Develop integrated internal and external communication and deployment strategies
• Author communications and marketing content, develop claims, and manage regulatory, clinical affairs, and legal review
• Lead content development and cross-functional implementation
• Coach customer speakers on presentation structure, content, and delivery
• Partner with Field Marketing, Event Management, and Sales to deliver programs and resources
• Measure program utilization and impact using qualitative and quantitative data
• Manage assigned budgets and improve results and resource use
• Present findings to senior and executive Intuitive leadership
• Translate outcomes into actionable recommendations
• Refine, scale, refresh, consolidate, or retire programs and resources

• Minimum of 5 years of experience in marketing, sales, sales training, product management, or hands-on service line development preferred
• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field required; Master’s degree preferred
• Experience coaching physicians and executives on presentation content, structure, and delivery
• Proven track record developing and deploying integrated internal and external communication plans
• Experience authoring marketing content, developing claims, mapping supporting substantiation, and managing regulatory, clinical affairs, and legal review
• Proficiency in Veeva PromoMats preferred
• Ability to define success measures, design surveys, and combine customer and field insights with utilization, adoption, and performance data
• Experience planning and delivering in-person and virtual education programs, including society events, workshops, and webinars
• Proficiency in Microsoft Office Suite required
• Experience with Adobe Creative Cloud applications preferred
• Strong discovery, analytical, written, verbal, presentation, project management, relationship-building, judgment, and tactical execution skills
• Current proof of vaccination against certain diseases, including COVID-19, may be required
• Candidates may be subject to U.S. export control requirements, including export licensing or a Technology Control Plan

• Remote work; employees come onsite when requested by the leader
• Base pay, incentives, benefits, and equity
• Reasonable accommodations for qualified individuals with disabilities
• Equal employment opportunity protections
• Potential vaccination requirements may apply depending on the role and customer
• Fair chance employment consideration in accordance with applicable laws