Marketing Manager – Freelance

• Design and deliver critical aspects of the marketing strategy for LEAP East
• Plan, implement, manage, and optimise inbound and outbound marketing campaigns
• Drive online traffic, leads, conversions, and strategic KPIs
• Present regular updates on campaign results
• Test and report on visitor and exhibitor digital behaviour and channel performance
• Use Adobe Analytics, Google Analytics, and third-party platforms to identify issues and opportunities
• Benchmark and set KPI targets for digital marketing campaigns
• Work with supporting agencies on paid campaign strategy and setup
• Measure and optimise paid marketing using vendor dashboards, Google Analytics, and marketing analytics reports
• Identify evolving SEO practices and develop digital campaigns with internal stakeholders and external agencies
• Develop organic search growth strategies across customer lifecycle stages and international markets
• Collaborate with content marketing and blog contributors to create relevant content
• Manage organic search performance based on click-through rates, traffic, and conversions
• Design and implement testing and optimisation strategies, including A/B testing, landing pages, and CTAs
• Work with line reports and the marketing team to deliver campaigns aligned with KPIs and event/divisional strategy
• Line manage digital marketers and provide guidance, feedback, and inspiration
• Produce timely campaign performance reports and recommend execution changes based on data insights
• Identify trends, optimise spend and performance, and share insights with marketing and senior management
• Plan campaigns for visitor attendance and exhibitor acquisition
• Monitor implementation plans, deadlines, drop schedules, Gantt charts, time and action plans, content calendars, and budget trackers
• Assist with marketing budgets and maintain digital budget trackers
• Identify target universes and key segments
• Develop personas, value propositions, and messaging for key product segments
• Deliver timely, relevant communications through a full mix of digital channels and optimise each channel

• Significant experience in a digital marketing role to manager level
• Experience using Eloqua, Adobe Analytics and Adobe Target
• Analytical and questioning mindset
• Solid experience of A/B web and email testing
• PPC and SEO experience
• Excellent time management with ability to juggle multiple projects
• Ability to work independently and with multiple stakeholders
• Proven experience of hitting digital channel KPIs
• Passion for digital marketing
• Ability to communicate ideas clearly, effectively and persuasively
• Database development and growth, including segmentation and personalisation
• Deadline and target driven
• Excellent verbal and written communication skills
• Proven experience as Marketing Manager in events, advertising or agencies
• Experience working on APAC market campaigns
• Bachelor’s Degree or equivalent experience
• Thorough understanding and experience of digital marketing, including PPC, SEO, online advertising, and direct marketing
• Building relationships with partners and stakeholders
• Significant exposure to design and print suppliers/agencies
• Strong copywriting skills
• Experience working in a pressurised environment
• Proficiency in MS Office, including intermediate/advanced PowerPoint, Word and Excel
• Technology savvy and able to quickly adopt and work with new technology solutions
• Desirable: experience using marketing automation technology, preferably Eloqua
• Desirable: experience working with CMS platforms; coding knowledge not required
• Desirable: experience managing social media through scheduling platforms such as Sprout Social or Hootsuite
• Desirable: experience with social media listening and sentiment analysis
• Desirable: experience with marketing analytics and reporting platforms such as Google Analytics/Adobe
• Desirable: formal business/marketing higher education qualification
• Desirable: experience using Eloqua and/or Adobe Experience Manager

• Remote work option
• Temporary freelance contract
• Disability-friendly environment
• Interview or selection process support and adjustments upon request
• Personal development opportunities
• Opportunities for new roles
• Collaboration with a supportive leadership team