Marketing Strategist

• Develop direct-response offers and positioning for coaches, consultants, and agencies
• Run discovery and strategy calls with founders
• Evaluate and improve weak offers
• Advise on guarantees and their financial implications
• Use AI to capture and validate client insights during conversations
• Create clear BMCs as a foundation for copywriters and media buyers

• 3 to 5 years in direct response, offer creation or positioning for coaches, consultants or agencies
• Experience running discovery or strategy calls with founders
• Ability to hold your position when a founder argues for a weak offer
• Knowledge of the Indian coaching and consulting market and high-ticket service pricing in India
• Ability to explain why a guarantee works and where a badly written guarantee costs the client money
• Ability to use AI during client conversations, including voice notes into GPT and validating drafts with clients
• Clear writing skills
• Nice to have: read $100M Offers and Dan Kennedy
• Nice to have: sold or coached high-ticket services
• Must-have skills: direct response, offer creation, positioning
• Good-to-have skills: media buying, high-ticket sales, coaching high-ticket services