Creative Strategist, Google Ads

• Develop creative strategies to scale D2C brands on YouTube and Demand Gen
• Develop data-driven angles, strong hooks, and clear testing roadmaps for national and international D2C brands
• Own the creative strategy and concept development for in-house shoots, from the initial idea through the production narrative
• Analyze hook rate, hold rate, CTR, and ROAS for each asset
• Scale successful creatives and consistently phase out underperforming assets
• Translate strategy into clear briefs, serving as the link between the Performance and Creative teams
• Lead client calls and communicate learnings in a clear, accessible way
• Use AI-powered creative analysis, angle research, and custom AI agents

• Several years of experience as a Creative Strategist
• Experience independently developing creative strategies, ideally in a performance marketing or D2C environment
• Ability to identify why creatives perform—or fail to perform—based on key metrics
• Independent working style, strong prioritization skills, and a sense of ownership
• Ability to manage multiple projects simultaneously
• Understanding of D2C brands and e-commerce businesses
• Confident communication skills and experience leading client calls
• Excellent written and spoken German and English
• Nice to have: Experience with Google Ads
• Nice to have: Experience in media buying, copywriting, or design
• Nice to have: Proficiency with AI tools in a creative context

• 100% remote and self-directed work from anywhere in Europe
• Two workations per year
• Home office equipment, including a MacBook and more
• Collaborative remote environment with Culture Breaks and online bingo nights
• Opportunity to contribute your own ideas and strategies and help shape the agency’s success
• Growth opportunities within an ambitious team of experts
• Regular internal masterclasses and access to external professional development resources
• Urban Sports Club membership
• Corporate discount codes
• Give Card for optimizing net compensation