Sales Development Representative – ROW

• Build Wayground's sales pipeline with international schools in Thailand, Singapore and the wider Southeast Asia region.
• Represent Wayground independently at education conferences, international school association events, workshops and school visits.
• Plan event presence end to end, including pre-event outreach, booth setup, product demos and post-event follow-up.
• Capture leads on-site using lead-capture tools and log them in the CRM the same day.
• Nurture event conversations into booked demos for Account Executives.
• Research and map target international schools and identify key stakeholders.
• Build targeted lead lists and enrich contact data using Clay, LinkedIn Sales Navigator and AI research tools.
• Run personalised, multi-channel outreach via email, LinkedIn, phone and WhatsApp/LINE where appropriate.
• Qualify prospects and hand off sales-ready opportunities to Account Executives while staying involved after handover.
• Maintain accurate CRM records for every lead, touchpoint and next step.
• Report on event ROI and pipeline generated and share insights with sales and marketing.
• Feed market insight from schools into the regional go-to-market plan.

• EdTech sales experience is mandatory: 2+ years in SDR, BDR or sales roles selling to schools, ideally K–12 or international schools.
• Proven track record of generating pipeline at events; comfortable working a booth alone, approaching school leaders and turning conversations into meetings.
• Hands-on experience with Clay, LinkedIn Sales Navigator, a CRM (HubSpot or Salesforce), and AI tools for research and personalised outreach.
• Skilled at stakeholder mapping and reaching decision-makers in schools.
• Ability to work independently with limited supervision in a new market.
• Open to frequent travel across Southeast Asia, including Thailand, Singapore, Malaysia, Vietnam, Indonesia and the Philippines.
• Strong written and spoken English; comfortable presenting to senior school leaders.
• Nice to have: existing network among international schools in SEA or experience working in or with an international school.
• Nice to have: familiarity with international curricula (IB, IGCSE/British, American) and school buying cycles.
• Nice to have: Thai, Bahasa, Vietnamese or Mandarin language skills.
• Nice to have: experience with sales engagement tools (Outreach, Apollo) and event lead-capture apps.

• This is an independent contractor position and does not include company-sponsored employee benefits.
• All terms of engagement will be subject to applicable Thai laws and regulations.