Senior Performance Marketing Manager

• Develop briefs, hypotheses, hooks, and messaging strategies
• Build a structured creative testing system with continuous ad iteration
• Develop and optimize landing pages, pre-landers, and conversion flows
• Analyze funnel and campaign data such as CTR, CVR, CPA/CAC, ROAS, and lead quality
• Derive concrete measures for scaling and budget allocation
• Work closely with the Creative and Data teams
• Implement data-driven A/B tests
• Create, test, and optimize creatives and landing pages using AI-powered insights and tools
• Manage Google, social, and native ads, including budget control, reporting, and performance analysis
• Conduct ongoing market and competitor analysis to identify new growth opportunities and trends in AI and performance marketing

• At least 5 years of experience in performance marketing, with a focus on lead generation
• Strong knowledge of Google Ads and native advertising (primary focus); experience with Meta and TikTok is a plus
• Experience using a range of AI tools for campaign optimization, creative development, or data analysis (ChatGPT alone is not sufficient)
• Proficiency in tracking, tag management, Google Analytics, A/B testing, and marketing automation
• Knowledge of CRO, including the development and optimization of landing pages and conversion funnels
• Strong analytical skills, a data-driven mindset, and a passion for testing and growth
• A strong creative eye for advertising assets and messaging
• Team spirit, initiative, and the ability to work independently
• Business-fluent German

• Permanent employment contract
• 30 days of annual leave
• The option to take unpaid leave at any time
• Employer contribution to a company pension plan (the “Interlead Pension”)
• Annual team events such as a summer party and Christmas party
• Complete flexibility regarding your place of work (remote, at the Bremen headquarters, or, by arrangement, from abroad)
• Complete flexibility in working hours
• Agile working environment
• Modern tools such as Slack, Monday, Notion, Google Workspace, and OKRs/Scrum
• Fitness subsidy through Urban Sports Club or EGYM Wellpass
• Open feedback culture and regular internal training
• Transparent communication through monthly all-hands meetings, a weekly newsletter, and regular team updates
• Ergonomic workstations, excellent coffee and espresso, drinks, and barbecue evenings at the Bremen headquarters
• Monthly €20 home office allowance
• Bike leasing on attractive terms
• Attractive onboarding package and comprehensive onboarding