Mobile App Growth Manager

• Own mobile app growth end to end, converting paid and organic installs into registered, verified and funded traders
• Set the app acquisition strategy, run the budget and own performance from impression to first-time deposit and beyond
• Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns, Meta, TikTok and programmatic/DSP partners
• Optimise campaigns toward registration, KYC completion and first-time deposit using value-based and event-based bidding
• Own app user-acquisition budget and regional pacing, reallocating spend based on CPA, ROAS and cohort quality
• Brief and test video, playable, static and store-asset creative with the Creative team
• Source, onboard and manage app networks and agencies with fraud controls
• Own App Store and Google Play optimisation, including keyword research, metadata, screenshots, preview videos and localisation
• Run store-listing experiments and Custom Product Pages aligned with paid campaigns
• Grow ratings and reviews through in-app prompts and review management
• Drive web-to-app and cross-channel installs with SEO, Content, Social, CRM and Partnerships teams using deep links and QR flows
• Own mobile measurement setup with an MMP, SKAdNetwork/AdAttributionKit and Google Privacy Sandbox for Android
• Build cohort, LTV and payback reporting with BI, connecting installs to FTD, net deposits and ARPU
• Maintain accurate event tracking, postbacks and attribution windows across partners
• Partner with Product and Development on onboarding, KYC and first-deposit flows
• Work with CRM and Lifecycle on push, in-app and email journeys for new app users
• Ensure app marketing complies with regulators and Apple/Google financial-services policies, including risk warnings and country restrictions

• Proven experience in online retail trading (FX/CFDs), iGaming or crypto
• Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business and programmatic DSPs
• 4+ years in mobile app user acquisition
• Hands-on ownership of a multi-channel paid budget, ideally USD 250k+ a month
• Proven ASO results on both App Store and Google Play
• Deep working knowledge of an MMP such as AppsFlyer, Adjust or Branch
• Knowledge of SKAdNetwork and post-ATT measurement
• Strong analytical skills, including cohort analysis, LTV modelling and incrementality thinking
• Comfortable in Excel, Google Sheets and BI dashboards
• Experience optimising to down-funnel events such as registration, deposit or purchase
• Fluent English, written and spoken
• Knowledge of financial-promotion rules and Apple / Google policies for financial apps is nice to have
• SQL or BigQuery and familiarity with Salesforce Marketing Cloud are nice to have
• A second language relevant to key markets is nice to have

• Welcoming, young and multicultural team with approachable leadership
• Ability to contribute to dynamic business at a growth phase
• High level of autonomy, support of ideas and putting your expertise into the best practices for the company
• Continuous personal development
• Training budget
• Growth with the company and opportunity to learn from industry leaders
• Competitive remuneration
• Regular salary reviews
• Performance-based incentive schemes
• Vibrant company life: from team activities to global celebrations