Google Ads Specialist, Advanced Tracking, AI Automation

• Set up, audit and troubleshoot conversion tracking across Google Ads, GA4, Google Tag Manager and Cloudflare Zaraz, including Enhanced Conversions, Consent Mode v2, call tracking and offline conversion imports
• Manage and optimise Google Ads campaigns across Search, Performance Max, Shopping, Display and YouTube for multiple client accounts
• Monitor CPA, ROAS and lead volume, making data-driven adjustments to meet client performance targets
• Build landing pages in WordPress using Astra Pro and Elementor when required
• Improve landing page conversion rates by testing headlines, offers, forms and page speed
• Prepare performance reports focused on leads, calls, sales and revenue
• Keep Account Managers informed about campaign performance, progress towards targets and issues requiring attention
• Set up new Google Ads accounts from scratch and manage them on an ongoing basis
• Use AI agents to audit advertising accounts and verify findings in relevant platforms
• Analyse search terms, auction insights and conversion paths across multiple accounts
• Use AI to draft ad copy, landing page content and report commentary, then refine outputs for accuracy, relevance and brand voice
• Develop reusable prompts and workflows for the wider team
• Take direction from the Google Ads lead in Perth and collaborate closely with Account Managers during Perth business hours

• Philippines-based candidate
• At least five years of hands-on Google Ads experience, ideally with substantial experience in a digital marketing agency
• Practical experience building and troubleshooting Google Tag Manager and GA4 tracking setups, including diagnosing why conversions aren’t firing correctly
• Solid understanding of the dataLayer, with enough HTML and JavaScript knowledge to troubleshoot and implement tracking on more complex websites
• Strong experience with Performance Max, Shopping campaigns, Merchant Center feeds and Smart Bidding strategies
• Experience auditing, restructuring and improving underperforming or poorly configured Google Ads accounts
• Experience managing substantial advertising budgets and controlling spend throughout the month
• Hands-on experience building and optimising landing pages, with examples of how changes improved conversion rates
• Experience managing campaigns across different industries and delivering results against defined performance targets
• Practical experience using AI assistants or agents such as Claude, ChatGPT or Gemini to analyse campaigns and improve workflows
• Strong written and spoken English, with the ability to explain technical tracking issues and campaign performance clearly to non-technical stakeholders
• Experience with Cloudflare Zaraz, server-side tagging, HubSpot or other CRM tracking integrations is nice to have
• Experience implementing tracking for Shopify or WooCommerce is nice to have
• Experience building reports in Looker Studio and presenting data visually is nice to have
• Disclosure of any existing ongoing roles or client work
• LinkedIn profile must reflect this engagement as “Independent Contractor”

• 100% remote work from home
• Flexible time management as an independent contractor
• Access to the company’s AI tools from day one