Growth Marketing, Paid Media Specialist

• Build, launch, manage, and optimize Facebook and Instagram lead-generation campaigns through Meta Ads Manager
• Develop campaign structures aligned with the defined ICP, offer, funnel stage, and business objective
• Test audiences, creative formats, hooks, messaging, offers, and calls to action
• Manage controlled test budgets and allocate budget based on performance
• Monitor campaign performance and identify underperforming campaigns or audiences
• Build and manage retargeting campaigns
• Own and optimize the full journey from ad through landing page/form, qualification, booking, confirmation, nurture, and qualified sales call
• Identify funnel friction, drop-off points, missing steps, and messaging inconsistencies
• QA the entire funnel before campaigns launch
• Review and optimize landing pages, forms, headlines, offers, CTAs, and conversion flows
• Define and implement lead-qualification criteria and qualification questions
• Improve lead quality and distinguish traffic, clicks, submissions, qualified leads, booked calls, and qualified booked calls
• Create automated email nurture, follow-up, confirmation, appointment-reminder, SMS, and re-engagement workflows
• Route leads correctly into CRM and follow-up systems
• Research prospects using Apollo, LinkedIn, and similar platforms
• Build targeted prospect lists and manage outbound email and LinkedIn sequences
• Write conversion-focused outbound messaging
• Build and maintain integrations among advertising, forms, calendars, CRM, and nurture systems using Make, Apollo, Pipedrive, Zapier, or similar tools
• Maintain accurate CRM data and pipeline stages
• Troubleshoot workflows, integrations, and lead-routing issues
• Track qualified-lead, booked-call, funnel-conversion, landing-page, form-completion, booking, lead-to-call, drop-off, ad-spend, and budget-efficiency metrics
• Produce weekly reports explaining results, causes, learnings, recommendations, and next actions
• Research competitor campaigns, Meta Ad Library examples, hooks, offers, creatives, CTAs, landing pages, and funnel structures
• Develop structured experiments with clear hypotheses, document results, discontinue underperforming ideas, and scale promising opportunities
• Continuously identify and fix funnel bottlenecks to generate qualified opportunities rather than vanity metrics

• 3+ years of hands-on experience in paid media, growth marketing, performance marketing, or lead-generation roles
• Strong hands-on experience with Meta Ads Manager, particularly Facebook and Instagram lead-generation campaigns
• Demonstrated experience building and optimizing conversion funnels
• Strong understanding of the journey from paid traffic to lead capture, qualification, booking, and conversion
• Experience optimizing landing pages, lead forms, CTAs, and conversion flows
• Experience with lead qualification and improving lead quality
• Experience building email nurture and follow-up campaigns
• Strong understanding of conversion metrics and funnel analytics
• Experience with CRM and marketing automation platforms
• Experience with Apollo or similar prospecting/data tools
• Ability to write strong, conversion-focused ad and marketing copy
• Strong analytical and problem-solving skills
• Ability to identify problems and opportunities independently
• Comfortable working independently with limited handholding
• Strong attention to detail and ability to QA campaigns and workflows before launch
• Ability to explain campaign and funnel performance and recommend changes
• Experience with high-ticket services, consulting, executive services, career services, recruiting, healthcare, B2B, or professional services preferred
• Experience targeting U.S. audiences preferred
• Experience with Make, Zapier, Claude, ChatGPT, Clay, or similar AI/automation tools preferred
• Experience with Pipedrive, HubSpot, GoHighLevel, or similar CRM platforms preferred
• Experience with Calendly or other appointment-booking platforms preferred
• Experience with SMS/text-based lead nurture preferred
• Experience using Meta Pixel, conversion tracking, UTMs, GA4, or similar analytics tools preferred
• Experience conducting competitor and Meta Ad Library research preferred
• Experience working with small or controlled advertising budgets preferred
• Resume must be formatted in English
• Ability to work in the US Eastern timezone
• English proficiency required

• Incentives
• Remote work arrangement
• Monday–Friday, 9:00 AM–5:00 PM Eastern Time