Growth CRM Lead

• Own and optimise lead conversion performance, including abandoned basket flow experimentation, retargeting campaigns across paid social and owned channels, and new patient approval recovery rate
• Develop and execute cross-sell and upsell programmes encouraging existing patients to adopt adjacent categories
• Build and improve growth loops throughout the funnel, focusing on referral programme performance and new referral capabilities
• Drive incremental revenue through segmented promotional campaigns while protecting margin and long-term value
• Lead test-and-learn initiatives across growth strategies, channels, and creative approaches
• Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI
• Use segmentation and behavioural insights to deliver personalised communications at scale
• Collaborate with Paid Media, Product, and Commercial teams to align lifecycle and paid channels
• Champion experimentation and continuous improvement in CRM, growth marketing, and lifecycle trends
• Manage growth projects from planning through execution, ensuring timely delivery and commercial alignment
• Own CRM growth performance across email, SMS, push, and direct mail
• Work with Performance Marketing on retargeting strategies to drive revenue and long-term value

• Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact
• Sharp commercial acumen and ability to connect campaign decisions to margin, LTV, and business outcomes
• Hands-on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels
• Experience designing and optimising cross-sell, upsell, and referral programmes at scale
• Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic
• Strong analytical mindset and ability to translate data into actionable growth hypotheses
• Experience developing segmentation strategies and personalised communications for high-LTV segments
• Excellent project management skills, with ability to manage multiple campaigns and stakeholders simultaneously
• Exceptional communication and collaboration skills, comfortable influencing Paid Media and Product teams
• Proactive, results-driven mindset and comfort operating in a fast-moving, commercially driven environment

• Share options
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
• Health insurance with Vitality
• Electric car salary sacrifice scheme with Octopus
• Enhanced maternity and parental leave
• A day off on your Birthday
• Nursery benefit provided by YellowNest
• Employee assistance programme, including access to therapy, financial planning and discounts
• Generous pension, including employee and employer contributions
• Flexible working options, including a dog-friendly office in Farringdon
• Personal training and development budget via Learnerbly
• Wellhub membership, giving access to over 2,000 locations in the UK
• Cycle to work scheme
• Season ticket loan
• Discount on Numan products for friends and family
• Paid volunteering days
• An additional 2 weeks off after reaching the 5th anniversary with Numan