Senior Copywriter

• Create copy for paid ads (Meta Ads, Google Ads, and social media)
• Create scripts for videos, UGC, and advertisements
• Produce organic content for social media
• Write SEO-focused blog articles
• Create copy for Go-to-Market (GTM) strategies
• Research target audiences, pain points, desires, and objections
• Create variations and A/B tests
• Analyze metrics and optimize campaigns
• Create creative briefs and creative direction
• Edit, proofread, and standardize copy
• Contribute to reducing the CPA of paid media campaigns
• Develop creative assets and messaging that increase engagement among potential customers
• Identify opportunities for improvement through testing, research, and data analysis
• Create relevant communications for different channels and stages of the customer journey

• At least 4 years of experience as a copywriter in a professional organization
• Strong command of direct-response copywriting and persuasion
• Experience writing scripts, videos, UGC, and storytelling content
• Knowledge of performance marketing (Meta Ads and Google Ads)
• Ability to analyze metrics and optimize campaigns
• Experience with A/B testing
• Knowledge of market research and consumer behavior
• Ability to create creative briefs
• Excellent command of Portuguese and strong proofreading skills
• Portfolio featuring proven cases and results
• High school diploma
• Expected availability: full-time, with dedicated focus on the position’s responsibilities and demands

• Variable compensation of BRL 3,000.00 tied to the achievement of targets