Brand Reputation Manager – SEO, PR

• Own and continuously improve the brand's Page One search presence across Google and other relevant search ecosystems
• Develop strategies to ensure top search results are dominated by authoritative, accurate, and trusted brand or third-party properties
• Claim, optimise, maintain, and regularly refresh profiles across LinkedIn, Medium, industry directories, review platforms, and other high-authority websites
• Monitor brand search results, online mentions, reviews, media coverage, and reputation signals across relevant digital channels
• Develop and publish high-quality, SEO-optimised content designed to strengthen positive brand narratives and improve search visibility
• Build a content defence strategy supporting reputation protection through authoritative websites, editorial content, digital PR, and organic search
• Develop relationships with journalists, industry publications, influencers, and high-authority websites to secure press mentions, guest posts, and earned media opportunities
• Develop rapid-response content and PR strategies when reputation risks or negative narratives emerge
• Coordinate multiple content assets and distribution channels to strengthen positive search visibility during reputation challenges
• Build and grow a genuine customer advocacy community
• Work with Customer Success and other teams to identify brand advocates and develop advocacy initiatives
• Encourage positive customer stories, reviews, testimonials, and community participation while maintaining authenticity and compliance with platform policies
• Develop and maintain reputation monitoring systems using Google Alerts, Mention, Brand24, or similar platforms
• Identify emerging reputation risks, negative narratives, search trends, and potential digital threats
• Track SEO, reputation, content, media, and search performance metrics and use insights to improve strategy
• Research developments in SEO, AI search, LLM-driven discovery, GEO, digital PR, and reputation management
• Adapt strategies as search algorithms, platform policies, AI search behaviour, and online trends evolve
• Collaborate with internal teams to align reputation, SEO, content, customer experience, and communications initiatives
• Develop scalable processes and systems that improve the organisation's ability to protect and strengthen its digital reputation

• 3+ years of hands-on experience in online reputation management, SEO, digital PR, brand communications, or a closely related field
• Proven track record of improving and managing brand visibility and reputation across search results
• Strong expertise in SEO, content strategy, technical search fundamentals, and search reputation management
• Practical understanding of Generative Engine Optimization (GEO), AI-powered search, LLM discovery, and emerging search behaviour
• Experience developing high-authority content strategies and securing relevant digital PR or media placements
• Strong understanding of online reputation risks, search result management, brand monitoring, and crisis response
• Experience using reputation and monitoring platforms such as Google Alerts, Mention, Brand24, or equivalent tools
• Proven ability to respond quickly and strategically to reputation threats and emerging issues
• Strong content development and editorial judgement with the ability to create compelling, credible, and search-optimised content
• Experience building relationships with journalists, publications, industry websites, communities, or other external stakeholders
• Understanding of customer advocacy, community building, reviews, testimonials, and authentic brand storytelling
• Strong analytical skills with the ability to interpret search, content, reputation, and engagement data
• Highly proactive and execution-oriented, with the ability to move quickly from strategy to implementation
• Strong research skills and a willingness to continuously experiment with emerging SEO, AI, and digital reputation techniques
• Excellent written and verbal communication skills
• Ability to work independently, manage priorities, and operate effectively in a fully remote environment
• Strong judgement, discretion, resilience, and ownership when handling sensitive brand and reputation matters
• Comfortable working directly with senior leadership and communicating reputation risks, opportunities, priorities, and results clearly