Creative Director, MENA

• Own the creative response to briefs across original content and adaptations
• Lead concepting for lower-funnel, conversion-focused campaigns that work in each market
• Review all work before it reaches the client, holding a consistent standard for craft, brand and performance
• Ensure creative is locally relevant and culturally authentic, working with market copywriters from the brief onwards
• Avoid stereotyped or generic regional treatment and champion authentic local insight
• Define where adaptation stops and local origination starts, in line with the lead agency's brand platform
• Direct and develop the studio's copy, design and motion team, giving clear, actionable feedback
• Embed AI-enabled creative workflows using Gemini and approved tools
• Partner with the Project Manager on resourcing, timelines and priorities
• Present creative work and rationale to client stakeholders and build trust as the studio's creative voice
• Use performance data and learnings to refine creative strategy over time

• 10+ years of creative experience, including at least 3 years in an Associate Creative Director or Creative Director role
• Strong portfolio of performance and digital creative across video, social and display
• Deep understanding of MENA markets and culture; Arabic language skills are highly desirable
• Experience leading both original creative and adaptation or transcreation work at scale
• Hands-on experience with generative AI tools in creative production
• Experience working with tech or consumer product brands, and alongside lead brand agencies
• Fluent English
• Inspiring leader who builds a strong creative culture in a new team
• Confident presenter who can defend and evolve work with senior stakeholders
• Balances creative ambition with delivery at volume and pace
• Open to new tools and ways of working