Media Buyer

• Set up and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms
• Develop campaign structures, audience targeting, bidding strategies, placements, and budget allocation
• Monitor and optimize campaigns using ROAS, CPA, CTR, CPC, and conversion rates
• Analyze campaign data to identify performance trends, issues, and improvement opportunities
• Conduct A/B testing for creatives, audiences, and campaign strategies
• Manage campaign budgets, pacing, and scaling to achieve performance targets
• Ensure accurate tracking using Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and UTM parameters
• Prepare regular performance reports with key insights and actionable recommendations
• Coordinate with creative and strategy teams to align campaigns with marketing objectives
• Troubleshoot campaign delivery, tracking, and advertising policy issues

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field
• 2–4 years of hands-on experience in media buying or performance marketing
• Practical experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is an advantage
• Strong understanding of audience targeting, campaign optimization, budget management, and performance metrics
• Working knowledge of GA4, Meta Pixel, Conversion API, and Google Tag Manager
• Proficiency in Excel or Google Sheets for reporting and data analysis
• Strong analytical, organizational, and problem-solving skills

• Flexible working hours