Senior Lifecycle Marketing Manager – AI Technology

• Define and lead the lifecycle marketing strategy across key stages of the customer journey, from onboarding and activation to retention and re-engagement
• Plan and deliver integrated campaigns across email, in-product messaging, push notifications and other customer communications
• Develop audience segmentation and personalisation strategies using customer behaviour, needs and product engagement data
• Create customer journeys that help users understand, adopt and make effective use of AI-powered products and features
• Partner with product, brand, content and creative teams to develop clear, compelling and consistent marketing communications
• Collaborate with data and analytics teams to identify opportunities, measure campaign performance and generate customer insights
• Set lifecycle marketing objectives and success measures, including activation, engagement, retention and conversion metrics
• Run experiments and optimise campaigns, messaging, timing and customer journeys based on results
• Manage campaign planning, execution and delivery, ensuring communications are accurate, timely and aligned with product releases
• Work with CRM and marketing operations teams to improve campaign processes, automation and marketing technology capabilities
• Ensure customer communications follow relevant privacy requirements, consent preferences and internal brand standards
• Share campaign results, customer insights and recommendations with stakeholders and senior leaders
• Keep up to date with lifecycle marketing practices, AI technology and changes in customer expectations

• Significant experience in lifecycle marketing, CRM marketing, growth marketing or a related field
• Experience developing and delivering customer lifecycle strategies for technology products or digital services
• Strong understanding of customer journeys, segmentation, personalisation and marketing automation
• Experience planning campaigns across email, in-product messaging and push notifications
• Ability to use customer and campaign data to identify opportunities, evaluate performance and inform decisions
• Experience designing or managing experiments and using results to improve marketing performance
• Strong project management skills, with the ability to manage multiple campaigns and priorities
• Excellent written communication skills and the ability to make complex technology clear and engaging
• Confidence working with cross-functional teams, including product, data, creative and marketing operations
• Strong analytical, problem-solving and decision-making skills
• Attention to detail and a customer-focused approach to marketing
• Experience with CRM, customer engagement or marketing automation platforms is an advantage
• Experience marketing AI products or emerging technology is an advantage
• Familiarity with privacy requirements and consent-based marketing practices is an advantage
• Fluent English, both written and spoken

• Opportunity to shape lifecycle marketing for AI-powered products and services
• Collaborative work with marketing, product, data and creative teams
• Meaningful involvement in improving customer adoption, engagement and retention
• Professional development in a rapidly evolving technology sector
• International and multidisciplinary working environment