Digital Marketing Manager

• Research, plan, and create content for physicians and medical professionals across SEO, email, and social media
• Maintain and continuously improve the website and landing pages, with a focus on conversion
• Build and scale the content pipeline, including with the support of AI tools
• Plan and execute lead generation campaigns
• Collaborate with Sales and coordinate internal and external communications
• Ensure accurate data and conversion tracking
• Interpret performance data and derive actionable measures
• Support CRM-based initiatives for existing customers, including newsletters, referral programs, and onboarding communications
• Collect testimonials, case studies, and social proof for the funnel
• Report directly to the executive team and manage your own marketing budget

• 1–2 years of experience in B2B marketing, ideally in SaaS or healthtech
• Experience with a CMS (WordPress or similar)
• Experience coordinating external service providers (agencies, freelancers) and partners
• Native-level written and spoken German
• Experience in healthcare or with complex B2B products (nice to have)
• Good English for tool documentation and international resources (nice to have)
• Experience using AI tools to scale content processes, such as Claude, ChatGPT, or Perplexity (nice to have)
• Initial experience in performance marketing (PPC, paid social) (nice to have)
• Experience with CRM tools such as Pipedrive or HubSpot and marketing automation platforms such as Clay or n8n (nice to have)
• Startup experience (nice to have)

• Significant opportunity to shape the company as its first marketing hire, with direct access to the executive team
• Meaningful mission: driving digitalization in healthcare
• Dedicated budget for campaigns, tools, and external support (freelancers/agencies)
• Opportunity to build a team over the medium term (social media/video) under your professional leadership
• 100% remote, with autonomy, self-organization, flexible tools, and flexibility