Analytics Analyst

• Measure, analyze, and improve e-commerce performance
• Ensure that key customer journeys and interactions are accurately measured
• Turn data into insights for the E-commerce, Marketing, Product, and Technology teams
• Create, configure, and maintain tags, triggers, and variables in Google Tag Manager
• Implement and enhance e-commerce tracking in Google Analytics 4
• Define and implement events, parameters, and conversions
• Develop dataLayer specifications for implementation by the development team
• Technically validate the e-commerce dataLayer and events
• Implement and validate e-commerce events, including view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase
• Create custom events to measure specific website journeys and interactions
• Troubleshoot tracking issues and data inconsistencies
• Test implementations using GTM Preview/Debug, GA4 DebugView, and browser developer tools
• Validate new e-commerce features and releases from an analytics and tracking perspective
• Document the measurement plan, events, parameters, and implementation rules
• Support the governance and organization of GTM containers
• Monitor and analyze the complete customer journey across the e-commerce experience
• Build and track conversion funnels
• Identify drop-off points, friction, and opportunities to improve the digital experience
• Monitor sessions, users, conversion rate, add-to-cart rate, cart abandonment, checkout abandonment, revenue, orders, average order value, and performance by channel, device, category, and product
• Create and maintain digital performance dashboards
• Develop ad hoc analyses to support E-commerce, Marketing, Product, and Technology decisions
• Identify behavioral or measurement anomalies and investigate their causes
• Support campaign and acquisition-channel analyses
• Support CRO, experimentation, and A/B testing initiatives

• Hands-on experience with Google Analytics 4 (GA4)
• Strong experience with Google Tag Manager (GTM)
• Experience creating and implementing tags, triggers, and variables
• Experience implementing events and parameters in GA4
• Knowledge of Enhanced Ecommerce / GA4 Ecommerce
• Experience implementing and validating dataLayer
• Ability to prepare tracking specifications for development teams
• Experience with tag debugging and validation tools
• Knowledge of the key KPIs and funnels in an e-commerce operation
• Experience with data visualization tools such as Looker Studio, Power BI, or similar platforms
• Ability to independently investigate data and tracking issues
• Basic to intermediate knowledge of HTML and JavaScript for tag implementation and troubleshooting
• Experience with VTEX / VTEX IO (a plus)
• Experience implementing analytics specifically in VTEX environments (a plus)
• Knowledge of SQL (a plus)
• Knowledge of BigQuery and GA4 export to BigQuery (a plus)
• Knowledge of Google Ads and Meta Ads (a plus)
• Experience implementing pixels and tags for media platforms (a plus)
• Knowledge of digital behavior tools, heatmaps, and session replay (a plus)
• Experience with CRO and A/B testing (a plus)
• Knowledge of Brazil’s LGPD, cookies, Consent Mode, and consent management platforms (CMPs) (a plus)
• Knowledge of server-side tagging (a plus)

• Dental plan (after the probationary period)
• Health plan (after the probationary period)
• Free transportation
• On-site cafeteria
• Profit-Sharing Program (PPR)
• Brand discounts
• Childcare assistance
• Education assistance
• Employee referral program
• On-site coffee shop
• Exclusive on-site stores for employees
• Good Card Plus card
• On-site banking service desk
• Partnerships with educational institutions, gyms, and food service providers