MarTech Manager

• Review CRM and marketing technology stacks and identify opportunities to simplify, integrate or improve them
• Manage and optimise CRM and marketing automation platforms
• Build and optimise lead journeys, audience segments, automated workflows, forms, landing pages and email campaigns
• Improve lead management, database structure, segmentation and marketing-sales handover
• Troubleshoot platform and integration issues and support implementation of new tools
• Set up, test, launch and optimise digital marketing campaigns and associated workflows
• Configure campaigns, forms, pixels, links, audiences and tracking
• Support website, CMS and landing-page improvements
• Improve on-page SEO fundamentals
• Establish KPIs and reporting across CRM, campaigns, website and lead-generation activity
• Build and maintain dashboards using GA4, Google Tag Manager and Looker Studio
• Analyse marketing and customer data and provide actionable recommendations
• Identify and resolve tracking, attribution and data-quality gaps
• Simplify or automate repetitive marketing processes
• Build workflows connecting marketing platforms, teams and data using Zapier, Make or equivalent
• Explore practical uses of AI-enabled marketing tools
• Document systems and workflows for scalability and repeatability
• Recommend technology based on business value

• 6+ years of experience across marketing operations, CRM, marketing automation, MarTech, digital marketing or a related discipline
• Experience working across more than one organisation, client or marketing environment
• Hands-on experience with HubSpot, Salesforce Marketing Cloud, Marketo or similar
• Confidence with GA4, Google Tag Manager and Looker Studio
• Practical experience with Zapier, Make or equivalent
• Working understanding of SEO fundamentals, including on-page optimisation, technical SEO basics, keyword performance and organic traffic analysis
• Understanding of websites, email, paid media, lead generation and campaign analytics
• Ability to assess marketing technology problems, recommend solutions and help implement them
• Ability to interpret marketing and customer data and explain it to non-technical stakeholders
• Experience using AI-enabled tools within marketing workflows is highly valuable
• Basic HTML/CSS knowledge is useful
• Ability to work independently, troubleshoot problems and make sound decisions without constant direction
• Must be eligible to legally work in the country where hiring occurs; MASH is not able to sponsor work visas