Team Lead, Content & Social Media Strategy

• Own and manage the company’s organic social media channels, primarily Instagram
• Develop and execute social media strategies to increase brand awareness, engagement, and follower growth
• Build and maintain an editorial content calendar
• Schedule, publish, and optimize content across social media platforms
• Recommend content formats, messaging, and publishing strategies for each platform
• Monitor community engagement and respond to comments
• Analyze organic social performance and prepare regular reports with actionable insights
• Support paid social by boosting high-performing organic content
• Collaborate with Brand Management, Marketing, content, creative, CRM, and ecommerce teams
• Support UGC and influencer marketing initiatives
• Lead and mentor the team and establish effective workflows
• Set team goals, expectations, priorities, and ways of working
• Organize and prioritize workload based on business needs, campaigns, deadlines, and resources
• Improve workflows for briefing, feedback, reviews, approvals, versioning, and delivery
• Ensure efficient delivery of high-quality content on time
• Provide regular feedback and support team development

• Leadership experience with creative teams, including art direction, assessing text quality, and giving creative feedback
• Proven experience as a Mid-Senior Social Media Manager, preferably within retail, fashion, lifestyle, or consumer brands
• Demonstrated track record of growing organic social media accounts, particularly on Instagram
• Experience in a Team Lead or mentoring capacity
• Fluent in current social media trends, content formats, and platform best practices, including algorithms and analytics
• Experience using social media management and analytics tools such as Meta Business Suite and Metricool
• Strong organizational, project management, and presentation skills
• Ability to manage multiple complex priorities
• Creative mindset combined with analytical thinking and attention to detail
• Self-driven, proactive, and comfortable working independently
• Native-level German focused on German market insights
• Strong business-fluent English

• A familial, collaborative atmosphere in international teams
• An innovative and exciting area of responsibility with diverse development opportunities
• Flat hierarchies and short decision-making paths
• Corporate benefits program
• Regular employee events
• Flexibility regarding working hours and location
• Discounts on own products