Copywriting Executive – Social, Performance Marketing

• Write copy for banners, carousels, short videos/UGC scripts, landing pages, emails/WhatsApp, and ad extensions
• Create angle → message → variation sets for rapid testing and iteration
• Keep copy on-brand, platform-native, concise, and focused on strong calls to action
• Collaborate with designers to pair copy with visuals; provide clear briefs and feedback
• Maintain trackers, file naming, and deadlines; ship reliably
• Lead or participate in weekly client calls, capture briefs, present concepts, and align on next steps
• Translate business asks into clear copy tasks and timelines
• Manage feedback loops, share meeting minutes, consolidate changes, and close approvals

• 1+ years of hands-on performance ad/social media writing experience
• Agency background preferred
• Portfolio showing sharp hooks, benefit-led copy, and platform nuance, including Meta primary text versus headline, YouTube hooks, and Amazon tone
• Excellent grammar and brevity
• Ability to iterate quickly under feedback
• Comfortable working cross-functionally with design and performance teams

• No rigid policies; ownership matters more than rulebooks
• No micromanagement; full trust and autonomy for responsible work
• No unnecessary salary cuts or restrictive leave calendars
• Remote work flexibility from wherever you are
• Opportunity to sit in on real founder-level conversations and business discussions
• Exposure to real business and growth decisions
• Direct work with leaders who have built and scaled leading Indian D2C brands
• Learning environment with practical industry exposure, not just task execution