Growth Marketer, Native Ads

• Own and scale Native Ads across Taboola, Outbrain, and NewsBreak while maintaining profitable performance
• Build, launch, and optimize campaigns across all three platforms
• Make daily decisions based on ROAS, CPC, funnel performance, and profitability
• Drive Native creative strategy and define image-based concepts to test with the Creative Strategy team
• Optimize landing pages and funnels for Native traffic
• Run weekly testing across campaigns, creatives, and funnels; analyze, document, and iterate on learnings
• Turn performance data into action by identifying profit drops and scaling opportunities
• Lead and develop a Media Buyer
• Build the Native Ads playbook at Trafilea

• 2+ years of hands-on experience operating and scaling campaigns across Taboola, Outbrain, and NewsBreak
• Proven scaling experience across the platforms
• Strong understanding of direct-response landing pages and funnels for Native traffic
• Solid judgment around image-based creative and Native performance drivers
• Ability to diagnose profitability issues across add-to-cart, initiate checkout, CPC, ROAS, and product-level performance metrics
• Ability to lead, coach, and develop a Media Buyer
• Meta Ads experience is a plus

• 100% Remote
• USD competitive salary
• Paid time off