Social Media Buyer

• Develop and implement media buying strategies aligned with the company's GTM strategy
• Execute and optimize campaigns primarily on Meta and TikTok to achieve KPI goals
• Manage and allocate budgets across platforms
• Ensure complete and timely delivery of campaign budgets and units according to client agreements and campaign plans
• Monitor and manage financial margins to ensure profitability and maximize margins
• Analyze and report campaign data with the account management team
• Develop client reports and data-driven narratives
• Collaborate with account management on RFPs, campaign briefs, planning, and pricing strategies
• Coordinate with international teams to align processes and meet client expectations
• Use advanced platform management technologies and AI tools such as Pixis for experimentation and cross-platform optimization
• Participate in interviews and candidate selection
• Develop and execute training programs for new hires
• Perform other duties as assigned

• At least 5 years of experience in digital marketing, including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desk buying and execution
• AdWords, YouTube, and/or Facebook certifications are a significant advantage
• Thorough understanding of the digital advertising space, marketplace trends, third-party research partners, and Data Management Platforms (DMPs)
• Strong aptitude for data and analytics
• Ability to manage and prioritize multiple campaigns across various U.S. time zones, platforms, and ad formats
• Advanced knowledge of Excel, including calculations, pivot tables, and graph creation
• Strong interpersonal and communication skills
• Proactive problem-solving ability
• Creative, solution-oriented thinking
• Ability to work with urgency, focus, and discipline
• Highly organized and detail-oriented
• Ability to collaborate effectively within a team and work independently with minimal supervision
• Highest levels of professionalism, integrity, and ethical standards
• BA/BS degree in Marketing, Business Administration, or a related field required
• Willing and able to work US time zone hours

• Diverse, inclusive, and equitable workplace
• Environment where everyone is valued and empowered to thrive