Social Media, UGC Manager

• Develop and execute organic social media strategies across Facebook, Instagram, TikTok, X, YouTube, and Reddit
• Manage content calendars, publishing schedules, community engagement, and day-to-day social media operations
• Source, brief, and manage UGC creators and influencers through platforms such as JoinBrands
• Coordinate content production for organic social media and paid advertising campaigns
• Develop creative briefs, scripts, hooks, and content concepts aligned with brand messaging, audience needs, and marketing objectives
• Coordinate in-house content creation with physicians, founders, and internal team members
• Ensure health-related scripts receive appropriate medical review before production
• Monitor engagement, audience growth, and creative performance
• Use insights to refine content strategies and guide future creative development
• Collaborate with paid acquisition and marketing teams to align creative concepts with campaign objectives and performance goals
• Leverage Claude and ChatGPT for content ideation, scripting, planning, research, and workflow optimization
• Ensure content aligns with brand guidelines and applicable advertising, disclosure, and healthcare marketing requirements

• 3-5+ years of experience in UGC management, including sourcing, briefing, coordinating, and managing creators and content campaigns for organic social media and paid advertising
• Strong experience in organic social media management, including developing content strategies and building a brand's social media presence from scratch
• Experience working with established brands, ideally direct-to-consumer (DTC) businesses with subscription-based or membership models
• Proven ability to develop creative briefs, scripts, hooks, and content concepts aligned with brand messaging and marketing objectives
• Demonstrated experience managing content calendars, publishing schedules, creator deliverables, and day-to-day social media operations
• Strong understanding of social media performance metrics, including follower growth, engagement rates, posting frequency, likes, and other relevant content KPIs
• Excellent written and spoken English, with strong grammar and the ability to create compelling content for a U.S. audience
• Ability to work independently, take ownership of initiatives, and coordinate content production and internal reviews with remote teams
• Familiarity with AI tools such as ChatGPT or Claude for content ideation, scripting, and workflow optimization
• Availability to work remotely with at least five hours of overlap with Pacific Time working hours
• Experience with consumer healthcare, telehealth, wellness, or other health-related brands is nice to have
• Experience with DTC subscription-based or membership businesses is nice to have
• Familiarity with healthcare marketing compliance, health claims, and FTC disclosure requirements for UGC and influencer content is nice to have
• Experience with UGC platforms such as JoinBrands, Soona, or Collabstr is nice to have
• Experience collaborating with paid acquisition teams to develop and optimize ad creative is nice to have
• Experience coordinating content reviews with physicians or other subject-matter experts is nice to have
• Familiarity with short-form video editing tools such as CapCut or Adobe Premiere Pro is nice to have
• A degree in Marketing, Communications, Digital Media, or a related field is nice to have
• Must reside in a Latin American (LATAM) country
• Resumes must be submitted in English

• Starting compensation of $2000 USD per month, with flexibility depending on experience
• Fully remote work arrangement