Senior Demand Generation Specialist, Hotels

• Define and own the EMEA inbound strategy and roadmap, prioritizing channels and initiatives that drive hotel go-lives
• Build and scale multi-channel inbound programs across email, paid, SEO, content, events, and partnerships
• Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and Salesforce CRM hygiene
• Design LinkedIn campaigns with regional AE teams for priority segments and geographies
• Develop outbound-assist sequences using tools such as Mixmax or Outreach
• Partner with Global Marketing on collateral, landing pages, and nurture flows for hotel operators
• Track, report, and optimize MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue
• Run co-marketing and referral programs with industry partners
• Build campaign business cases, secure stakeholder budgets, and demonstrate ROI
• Apply a test-and-learn approach to campaign optimization
• Use AI and automation to scale campaign creation, content, and lead nurture
• Collaborate with Connectivity, Events, Country Managers, and AEs to convert webinars, events, and partnerships into measurable pipeline

• 8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environments
• Proven track record of building inbound programs that generate measurable sales pipeline, including experience building a demand gen function from scratch
• Hands-on experience with Salesforce, marketing automation tools such as MixMax or Outreach, and paid channels
• Strong analytical, systems-driven approach; comfortable running campaigns yourself
• Data-driven ownership of funnel metrics and ability to connect campaign activity to revenue impact
• Hands-on experience using AI tools to automate campaigns and create content at scale
• Strong sales alignment instincts
• Comfortable with ambiguity and able to shape scope, make investment cases, and adjust based on results
• Fluent in written and spoken English; additional European languages are a plus
• Experience operating globally across multiple regions/languages is a plus

• Bonus eligibility
• Benefits eligibility
• Employee Travel Credits
• Reasonable accommodations throughout the recruitment process for applicants with disabilities