Product Marketing Manager, AI-Powered Affiliate Platform, iGaming

• Develop product positioning, target audiences, buyer personas, and differentiated value propositions
• Plan and execute go-to-market strategies for new products, features, and updates
• Drive market awareness, customer engagement, and product adoption
• Equip Sales and Customer Success teams with pitch decks, competitive battlecards, demo guides, product presentations, and ROI tools
• Research competitors, monitor market trends, analyze customer insights and win/loss data, and provide actionable recommendations
• Develop expert-level content supporting demand generation and customer education
• Collaborate with Product, Sales, Customer Success, and Growth teams to increase feature adoption, retention, and expansion opportunities
• Work with internal stakeholders to ensure consistent messaging and alignment between product development and commercial goals
• Influence go-to-market strategy and strengthen Scaleo's market presence

• Proven experience in Product Marketing within an established B2B SaaS or IT product company
• Experience as part of a structured product marketing or marketing team in a mature B2B product environment
• Hands-on experience developing product positioning, messaging, value propositions, and buyer personas
• Proven ability to create and execute go-to-market strategies and product or feature launches
• Experience conducting competitive research and market analysis and translating insights into product marketing strategies
• Hands-on experience developing sales enablement materials, including battlecards, pitch decks, product presentations, and demo materials
• Strong experience in content strategy, including expert-level content for technical or business audiences
• Ability to communicate complex product capabilities clearly and translate technical features into compelling business benefits
• Strong analytical, communication, and cross-functional collaboration skills
• Proactive, results-oriented mindset with a high level of ownership and accountability
• Nice to have: experience in Affiliate Marketing, AdTech, or iGaming
• Nice to have: experience with affiliate marketing platforms, affiliate tracking software, partner management solutions, AdTech platforms, advertising technology products, or iGaming organizations
• Nice to have: experience developing go-to-market strategies for technical B2B products or complex SaaS platforms
• Nice to have: experience using customer research, win/loss analysis, and product usage insights to improve positioning and messaging
• Nice to have: experience measuring product marketing initiatives' impact on adoption, engagement, pipeline, and revenue
• Nice to have: familiarity with product-led growth strategies and SaaS business models

• Regular annual salary reviews
• Flexible paid vacation and sick leave
• Company-funded learning and development opportunities
• Supportive, results-oriented collaborative team culture
• Opportunities to connect, collaborate, and celebrate achievements at team events
• Product-driven environment building a globally recognized SaaS platform