Senior Paid Search & Tracking Manager

• Lead the strategic development of Google Ads accounts across multiple education brands
• Develop and scale Search, Performance Max, and other Google campaigns across complex lead-generation funnels
• Manage significant advertising budgets with a focus on efficiency, scalability, and long-term profitability
• Identify new growth opportunities based on search behavior, market potential, and performance data
• Continuously develop account structures, campaign architectures, and bidding approaches
• Optimize and advance Smart Bidding strategies based on high-quality conversion signals
• Develop concepts for value-based bidding and evaluate different conversion stages throughout the funnel
• Analyze conversion lags, funnel bottlenecks, and quality differences between campaigns, audiences, and traffic sources
• Collaborate with CRM, Sales, and Data teams to improve lead and conversion quality
• Design and conduct tests to improve campaign and funnel performance
• Own data quality across the Google marketing ecosystem
• Further develop tracking setups in Google Tag Manager, Google Analytics 4, and Google Ads
• Design and quality-assure Enhanced Conversions, Offline Conversion Imports, and other measurement solutions
• Analyze tracking, attribution, and data-quality issues and develop sustainable solutions
• Ensure a reliable data foundation for Smart Bidding and automated optimization systems
• Identify and implement automation and AI opportunities within the paid search workflow
• Use modern AI tools to accelerate analyses, testing processes, and operational workflows
• Evaluate new developments in Google Ads, measurement, AI, and marketing automation
• Actively shape the future paid search and measurement strategy

• At least 6 years of hands-on experience building, managing, and scaling Google Ads accounts
• Proven success managing and optimizing significant advertising budgets, ideally €500,000+ per month
• Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies, and conversion value optimization
• Several years of experience in lead-generation business models with complex, multi-stage funnels and longer conversion cycles
• Experience in an in-house role within a growth-oriented company, scale-up, or digital business
• Proven experience developing and implementing growth strategies for performance-driven business models
• Strong analytical skills and the ability to translate complex relationships into concrete recommendations for action
• Fluent written and spoken German
• Proven experience independently designing, implementing, and further developing cross-channel tracking architectures
• Very good knowledge of Google Tag Manager (web and server-side), Google Analytics 4, and conversion tracking across multiple advertising platforms
• Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs, and first-party data strategies
• Experience with Offline Conversion Imports and CRM-based measurement setups
• Ability to independently build and validate tracking and data flows between advertising platforms, CRM, analytics, and BI systems
• Deep understanding of how data quality, signal loss, attribution, and conversion latency affect Smart Bidding systems
• Experience troubleshooting, quality-assuring, and documenting complex tracking implementations
• A strong plus: experience in education, professional training, or EdTech
• Experience with business models financed through education vouchers
• Experience with multi-stage lead-generation funnels and long conversion cycles
• Experience in companies with complex CRM and sales processes
• Experience with HubSpot
• Experience optimizing toward quality-based offline conversions

• Fully remote within Germany
• Work remotely from another European country for limited periods (primary residence and place of work in Germany)
• 30 days of annual leave
• Flexible working hours and a high degree of autonomy
• Attractive compensation package
• Modern hardware and home-office equipment
• Company pension contribution
• Regular team and company events
• Corporate benefits
• €50 tax-free monthly non-cash benefit after the probationary period, which you can use flexibly in your local area
• The opportunity to combine education and technology and make a measurable contribution to society
• Significant scope to shape the continued development of our Google Ads, tracking, and measurement ecosystem
• Access to modern AI tools and innovative marketing technologies
• Close collaboration with CRM, Data, BI, and Marketing experts
• Short decision-making processes and an environment where data-driven decisions are genuinely put into practice