Marketing Automation Specialist

• Manage Valtech’s day-to-day database and marketing activities by addressing incoming requests and delivering roadmap items
• Create, optimize, and deploy marketing automation campaigns focused on database growth and lead nurturing
• Implement sophisticated workflows across tools and platforms
• Evaluate campaign effectiveness using a mix of tools and platforms
• Ensure data accuracy in the database and dashboards
• Maintain database hygiene by understanding and upholding legal requirements and best practices
• Use advanced segmentation and personalization techniques to improve conversion rates, customer journeys, and revenue
• Implement effective A/B testing for data-driven decision-making
• Communicate and coordinate with stakeholders globally to deliver requests and roadmap items

• At least 3 years of experience working on the Marketo marketing automation platform
• Advanced knowledge and experience in Salesforce CRM
• Enjoyment of working with complex details, including data, logs, and system configuration to find root causes
• Upper-Intermediate English level
• Accountability, strong communication, collaboration, and time-management skills
• Strong desire to learn more about business every day
• Nice to have: familiarity with Optimizely Content Marketing Platform, LinkedIn Recruiter, LinkedIn Sales Navigator, Typeform, Optimizely CMS and Experimentation, Google Analytics, Hootsuite, TwentyThree, Bynder, Supermetrics, BigQuery, or Power BI

• Medical insurance
• Sports reimbursement budget
• A number of free psychological and legal consultations
• Maternity and paternity leave support
• Internal workshops and learning initiatives
• Professional certifications reimbursement
• Participation in professional local and global communities
• Growth Framework to manage expectations and define the steps to move towards the selected career
• Mentoring program with the ability to become a mentor or a mentee to grow to a higher position
• Progressive benefits packages—the longer you stay with the company, the more benefits you get
• Competitive compensation package