Senior Lifecycle Marketing Specialist, Klaviyo

• Oversee lifecycle marketing strategy for multiple beauty, wellness, fashion, and lifestyle clients across email, SMS, loyalty programs, and pop-ups
• Manage email and SMS program health and develop revenue and engagement growth strategies
• Monitor KPIs including conversion and engagement rates and recommend optimizations
• Manage client accounts, strategic initiatives, deliverables, scope of work, timelines, and client satisfaction
• Supervise deliverables and performance of Lifecycle Marketing Specialists on shared clients
• Pull data, analyze results, prepare reports, and develop recommendations
• Build automated workflows and drip campaigns in the ESP, QA workflow logic, and build segmentation
• Lead monthly email production workflow management and hold clients accountable to deadlines
• Coordinate with designers to execute email campaigns according to briefs and timelines
• Mentor specialists on client relationship building and technical skills

• 5 to 7 years of experience building, executing, and leading lifecycle and retention marketing programs for DTC ecommerce brands
• Expert-level, hands-on experience building and setting up lifecycle marketing programs in Klaviyo, including emails, flows, segments, and campaigns
• Agency experience managing multiple client accounts is required
• Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs is a plus
• Experience working with Shopify or Shopify Plus ecommerce brands is a plus
• Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization
• Proven ability to use marketing performance data to optimize lifecycle campaigns and flows and translate performance into strategic business recommendations
• Excellent client-facing communication, presentation, and relationship management skills, including managing day-to-day client communication for lifecycle marketing work
• Strong organizational and project management skills with the ability to manage multiple priorities
• Bachelor's degree or equivalent professional experience
• Availability to work during EST or CST business hours
• A professional remote work setup that supports camera-on meetings, along with a clean and professional workspace and presentation for client-facing video meetings
• Professional fluency in English is required; all application materials and interview communications must be submitted in English
• Preferred: experience supporting enterprise and high-growth ecommerce brands, familiarity with additional marketing automation and CRM platforms, experience presenting strategic recommendations to executive stakeholders, and passion for ecommerce, customer experience, and retention marketing