Marketing Automation, CX Strategist

• Design automated customer experiences aligned with business objectives and target outcomes
• Partner with CX Automation Engineering, marketing, product, and business subject matter experts
• Provide subject-matter leadership on marketing, industry, and competitor trends
• Educate stakeholders on how CX automation impacts the business and customers
• Collaborate with automation engineers, revenue and product marketing SMEs, designers, and data analysts
• Oversee creation of behavior-based marketing automation and personalization copy and graphics
• Develop dynamic content strategies using data signals, audience attributes, and data-driven insights
• Analyze content performance metrics and use insights to inform strategy and optimization
• Drive continuous testing and optimization of content, messaging, and calls-to-action through A/B and multivariate testing
• Prioritize and oversee marketing automation content deliverables, ensuring deadlines, quality standards, and strategic alignment

• Bachelor's degree in marketing, business, or a related field
• Proven experience in marketing automation and personalization development, with demonstrated success
• Strong understanding of marketing automation platforms, including Salesforce Marketing Cloud, Marketo, HubSpot, and Optimizely
• Experience with CRM systems, personalization platforms, and analytics tools
• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action
• Excellent written and verbal communication skills, with the ability to present complex ideas to technical and non-technical audiences
• Experience building and segmenting audiences
• History of driving optimization through A/B testing and use of AI tools
• Ability to work with highly abstract concepts and incomplete information and provide actionable recommendations to cross-functional teams
• Additional desirable skills include B2B marketing, lead scoring and lead management, A/B testing and experimentation, customer lifecycle/CRM marketing strategy, agency-client-facing experience, graphic design and copywriting, and direct generative AI experience