Digital Marketing Specialist

• Execute and optimize email campaigns through Klaviyo and SMS campaigns through Attentive
• Build and manage campaign calendars, flows, and segmentation strategies
• Run A/B tests on subject lines, messaging, and timing
• Own and maintain the marketing calendar aligned with product launches and campaigns
• Coordinate with product development, PR, and creative teams
• Ensure campaigns are executed on time across all channels
• Support product drops and align marketing assets, messaging, and campaigns
• Support SEO execution and optimization across website and digital platforms
• Maintain Google and LinkedIn setup
• Support basic Shopify updates and website management related to launches and campaigns
• Monitor and report campaign performance and provide actionable insights
• Track KPIs across lifecycle channels and identify optimization opportunities
• Coordinate day-to-day marketing and eCommerce execution
• Align with the social media team for omnichannel consistency
• Communicate with leadership on performance and priorities
• Maintain and monitor paid campaigns through Meta Business Manager and Google Ads using existing funnels, SOPs, and playbooks
• Support paid campaign optimization and performance monitoring
• Complete the application form and record a video showcasing skill sets

• 3+ years of experience in eCommerce or DTC marketing
• Strong experience with Klaviyo, Attentive, or similar lifecycle marketing platforms
• Experience managing marketing calendars and campaign execution
• Familiarity with SEO fundamentals and digital analytics
• Experience collaborating with creative and product teams
• Experience working with apparel, fashion, or streetwear brands is preferred
• Experience supporting Shopify-based eCommerce stores or handling basic Shopify updates is preferred
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Ability to execute lifecycle marketing campaigns with attention to detail and performance optimization
• Strong understanding of customer journeys, retention marketing, and campaign coordination
• Excellent written and verbal communication skills in English
• Spanish fluency or conversational proficiency is preferred
• Proactive, highly organized, and comfortable owning marketing execution end-to-end
• Ability to collaborate cross-functionally in a fast-paced eCommerce environment
• Basic Shopify knowledge, including product updates, landing page coordination, or content management
• Availability to work 9 AM–5 PM CST / U.S. business hours
• Resume must be submitted in English and PDF format
• Required application form and video submission