Senior Social Media Strategist

• Own paid and organic Meta strategy across a portfolio of healthcare clients
• Develop audience strategies, messaging frameworks, funnel architecture, and content pillars aligned with client goals
• Build testing roadmaps and refine strategies using performance insights
• Identify opportunities for paid and organic activity to strengthen each other
• Monitor Meta platform updates, algorithm changes, and emerging features
• Plan and manage monthly Facebook and Instagram content calendars
• Write engaging, conversion-focused social copy for healthcare audiences
• Guide community engagement strategies and analyse engagement, reach, follower growth, and content performance
• Provide strategic direction to the Meta Media Buyer on campaign objectives, audience targeting, creative testing, funnel strategy, and budget priorities
• Review campaign performance and recommend optimisation opportunities
• Ensure paid and organic campaigns work together across the customer journey
• Escalate strategic recommendations and performance risks to the Marketing Manager
• Develop campaign concepts based on audience insights and performance data
• Write video scripts, ad hooks, and creative concepts for Meta campaigns
• Brief and collaborate with designers, videographers, photographers, and the production team
• Review creative assets before publication for strategic alignment and Meta optimisation
• Improve creative based on campaign results
• Ensure advertising complies with healthcare marketing regulations and Meta policies
• Develop integrated paid and organic Meta reporting
• Present actionable performance insights and recommendations to the Marketing Manager
• Contribute to client reporting and strategy presentations
• Identify opportunities and risks proactively
• Build and maintain content planning and campaign workflows
• Develop SOPs for Meta strategy and content processes
• Maintain organised documentation for team collaboration

• 5+ years of experience managing Facebook and Instagram marketing
• Proven agency experience servicing Australian, US, or UK clients
• Experience managing multiple client accounts in a fast-paced agency environment
• Strong experience marketing high-ticket service businesses reliant on lead generation, such as healthcare, medical, dental, cosmetic, professional services, or similar industries
• Demonstrated success creating Meta strategies that generate qualified leads and measurable business outcomes
• Exceptional written and verbal English communication skills
• Experience writing conversion-focused ad copy, video scripts, and creative briefs
• Experience leading creative direction for designers, videographers, and photographers
• Expert knowledge of Meta Ads Manager, Business Manager, Pixel, and Conversion API
• Strong understanding of Meta's paid and organic ecosystem
• Experience planning creative for Reels, Stories, Feed Ads, and other Meta placements
• Strong analytical skills with the ability to turn campaign data into actionable strategy
• Familiarity with project management and content planning tools
• Must disclose any existing ongoing roles or client work
• Must reflect this engagement on LinkedIn as “Independent Contractor”

• 100% remote work from home
• Flexible time management as an independent contractor
• Supportive, collaborative working environment
• Opportunities to learn quickly and contribute to varied marketing and administrative initiatives