Field Marketing Specialist

• Execute integrated demand generation campaigns aligned to regional and global marketing priorities, including digital and event-driven tactics
• Plan and deliver field and virtual events, including logistics, vendor coordination, and on-site/virtual execution
• Collaborate with Sales to align campaigns and events to target accounts, pipeline goals, and customer segments
• Manage campaign and event timelines, budgets, and project plans for on-time and on-budget delivery
• Build and manage multi-channel campaigns using Salesforce, Marketo, and Asana
• Track and report campaign and event performance metrics, including engagement, pipeline contribution, and ROI
• Make data-driven optimization recommendations
• Amplify global marketing initiatives for audiences across Singapore, Hong Kong, India, and South Korea
• Support delivery of RelFest Sydney and Asia events, including operational and logistical support, audience acquisition, and driving registrations

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience
• 3+ years of experience executing integrated marketing campaigns across multiple channels (digital, email, events)
• Experience of event planning (in-person and/or virtual), including logistics and vendor coordination
• Strong project management skills with the ability to manage multiple priorities simultaneously in a fast-paced environment
• Ability to analyse campaign performance and translate data into actionable insights
• Experience collaborating cross-functionally, particularly with Sales and Marketing stakeholders
• Experience working in B2B technology or SaaS marketing environments
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Experience supporting account-based marketing (ABM) or field marketing programs
• Familiarity with the legal technology sector is an advantage