Creative Strategist, Copywriter – Paid Social

• Write on-brand copy for Meta ads, including hooks, headlines, and ad variations
• Develop creative briefs using existing photo and video assets
• Identify asset gaps that may require new production
• Adapt messaging across social, email, web, retail, and other channels
• Translate performance insights into creative and copy recommendations
• Collaborate with designers, media buyers, strategists, and marketing teams
• Manage multiple briefs, priorities, and deadlines while maintaining quality and brand consistency
• Focus responsibilities approximately 50% creative briefing and coordination, 25% copywriting, 20% creative strategy, and 5% performance analysis
• Support a fast-growing U.S. fitness equipment brand
• Work across social, email, web, retail, and other marketing channels
• This role does not involve building or managing paid-media campaigns

• 3+ years in copywriting, creative strategy, or advertising creative
• Strong portfolio with paid-social/performance advertising examples in English
• Experience developing creative briefs for designers, editors, or production teams
• Experience writing Meta/Facebook/Instagram hooks, headlines, CTAs, and creative variations
• Ability to turn audience and performance insights into new creative angles
• Strong organization and ability to manage multiple briefs simultaneously
• Excellent English written communication skills and strong attention to tone, messaging, grammar, and detail
• Strong collaboration skills and ability to work effectively with designers, media buyers, marketers, and other cross-functional partners
• Resourceful, proactive, and comfortable working independently in a remote environment
• Ability to adapt quickly to shifting priorities, audiences, creative needs, and stakeholder feedback
• Bachelor’s degree preferred, or equivalent professional experience
• Must be currently based in Latin America (LATAM) or the Caribbean
• Candidates must be able to maintain sufficient working-hour overlap with the client’s team and stakeholders
• Only resumes submitted in English will be considered

• Remote work
• Flexible time zone
• Opportunity to start or further a career with a young, fast-growing company
• Work with a supportive team that values growth, autonomy, and impact
• Possibility of contract extension
• Part-time schedule of 30 hours per week