Mobile User Acquisition Manager

• Own and scale paid acquisition across the mobile app portfolio
• Plan, launch, and optimize mobile user acquisition campaigns across Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks
• Manage significant daily budgets and hit ROAS targets, including D0, D3, and D7
• Manage tROAS bids, daily caps, and budgets at campaign and country level
• Scale winning campaigns and quickly cut underperforming campaigns based on trends and total profit
• Build and run a structured testing roadmap covering networks, geographies, bidding strategies, audiences, and creatives
• Collaborate with the Creative team on briefs, concepts, and creative performance analysis
• Partner with Data and Monetization teams to connect user acquisition costs with ad revenue, including eCPM, ARPDAU, and LTV curves
• Analyze performance using SQL and BI dashboards and identify issues proactively
• Manage relationships with network account managers and negotiate betas, terms, and support
• Report weekly to management on spend, ROAS, learnings, and next steps

• 3+ years of hands-on mobile user acquisition experience (5+ years for Senior)
• Proven track record managing significant budgets on at least two of Meta, TikTok, Mintegral, AppLovin, and Unity
• Deep understanding of ROAS-based bidding, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs
• Strong analytical skills
• Comfortable with Excel/Sheets, BI tools, and MMP data such as AppsFlyer or Adjust
• Ownership mindset and ability to manage budgets responsibly
• Excellent written and spoken English
• Experience in mobile gaming or adtech companies is advantageous
• Experience growing apps monetized mainly through in-app ads or hybrid models is advantageous
• Understanding of mediation, eCPM, ARPDAU, LTV, and ROAS is advantageous
• Hands-on experience with AppLovin and Mintegral at scale is advantageous
• SQL skills with Snowflake, BigQuery, or similar are advantageous
• Experience launching new networks and geographies from zero is advantageous
• Experience with creative testing frameworks and creative teams is advantageous

• Security through careful client vetting and reliable, timely payments
• Career support and assistance finding new projects
• Legal assistance with independent contractor or sole proprietorship status, taxes, and related processes
• English courses
• Professional growth opportunities
• Team-building events
• Flexible working hours
• Full financial and legal support for independent contractors
• Free English classes with native speakers or Ukrainian teachers
• Dedicated HR support
• People-first management with minimal bureaucracy
• Friendly company culture