Paid Media Specialist – Meta Ads, Google Ads

• Plan, launch, and optimize Meta Ads and Google Ads campaigns for approximately 10–15 clients
• Manage USD 50,000–60,000 in monthly ad spend
• Manage budgets, audiences, bidding strategies, creatives, and campaign performance
• Monitor CPL, CPA, CPC, CTR, CPM, and conversion rate daily
• Identify underperforming campaigns and take corrective action
• Create and manage Lookalike, Customer List, Retargeting, Exclusion, and funnel-based audiences
• Run A/B tests and continuous optimization initiatives
• Ensure campaigns are correctly launched, monitored, and managed end to end
• Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, and CRM integrations
• Resolve tracking, attribution, and conversion issues
• Maintain consistency between advertising platforms, CRM data, and reported results
• Work with CRMs, pipelines, workflows, and automations
• Configure and validate lead and campaign integrations
• Troubleshoot automation and workflow issues
• Optimize landing pages using WordPress, Elementor, GoHighLevel, or similar tools
• Run landing-page A/B tests on headlines, forms, CTAs, and conversion-focused elements
• Keep dashboards and performance reports up to date
• Document optimizations, results, and key learnings
• Build repeatable processes and playbooks
• Coordinate daily with Account Management, Project Management, and Design teams
• Report directly to the CEO
• Participate in resume review, technical assessment, case review, interviews, and final CEO interview as part of the hiring process

• Advanced English level — C1 or C2
• 3 to 7 years of hands-on experience in Paid Media / Performance Marketing
• Recent experience directly managing Meta Ads and Google Ads
• Proven experience working in digital marketing, performance, or growth agencies
• Experience managing multiple clients and campaigns simultaneously
• Ability to work in a fast-paced agency environment with shifting priorities and a high level of autonomy
• Experience managing advertising budgets and making data-driven decisions
• Strong command of Meta Ads and Google Ads
• Experience with Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, tracking, and attribution
• Experience using CRMs and Marketing Automation tools
• Experience creating and managing advanced audiences
• Experience with landing pages and CRO
• Ability to demonstrate concrete campaign results
• Experience working directly inside Meta Ads and Google Ads during the last 12 months
• Experience managing multiple clients within an agency environment
• Attention to detail, ownership, prioritization, organization, follow-through, autonomy, critical thinking, practical judgment, fast learning ability, and results orientation
• Conversational Spanish or higher is highly valued
• Experience with restaurants, hospitality, franchises, or multi-location businesses is highly valued
• Experience with clients or companies in the United States is highly valued
• Advanced CRM and Marketing Automation experience is highly valued
• Hands-on experience with GoHighLevel or similar platforms is highly valued
• Experience building workflows and pipelines is highly valued
• Knowledge of Agency Analytics, Looker Studio, or similar reporting tools is highly valued
• Familiarity with AI tools applied to marketing and performance is highly valued

• 100% remote from Latin America
• Full-time contractor engagement
• Working hours compatible with Eastern Time
• Daily collaboration with Account Management, Project Management, and Design teams
• Direct reporting to the CEO