Performance Marketing Specialist – Paid Media, Analytics

• Manage and optimize Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads campaigns across multiple client accounts
• Launch and manage Search, Display, Performance Max, Shopping, Video, Demand Gen, and paid social campaigns
• Conduct keyword, audience, competitor, and campaign research
• Monitor campaign budgets and ensure accounts remain within approved monthly spending
• Regularly review campaign performance and make optimization decisions
• Analyze CTR, CPC, CPM, conversion rate, CPA, CPL, ROAS, and conversion value
• Identify underperforming campaigns, ads, audiences, keywords, and placements
• Recommend opportunities to improve campaign performance and efficiency
• Conduct ongoing A/B testing of ads, audiences, bidding strategies, landing pages, and campaign structures
• Review search terms, negative keywords, targeting, placements, and audience performance
• Monitor and address disapproved ads, policy issues, tracking problems, and account health concerns
• Support conversion tracking implementation and troubleshooting using Google Tag Manager and GA4
• Verify that campaign conversions and key events are tracking accurately
• Review landing-page performance and identify conversion-rate improvement opportunities
• Prepare performance reports explaining what happened, why it happened, and next steps
• Provide actionable recommendations and opportunities during reporting
• Stay informed about platform updates, advertising best practices, and optimization opportunities

• 2+ years of hands-on experience managing paid digital advertising campaigns
• Strong working knowledge of Google Ads and Meta Ads
• Experience with LinkedIn Campaign Manager is strongly preferred
• Experience managing multiple campaigns or client accounts simultaneously
• Strong understanding of campaign optimization and budget management
• Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console
• Nice to have Google Data Studio experience
• Understanding of conversion tracking, attribution, UTM parameters, and digital marketing analytics
• Comfortable analyzing data and translating it into actionable recommendations
• Strong attention to detail and organizational skills
• Excellent written and spoken English
• Ability to work independently while communicating consistently with the team
• Agency experience is an asset

• Work with real client campaigns across multiple industries
• Manage campaigns across several major advertising platforms
• Collaborate with an international digital marketing team
• Opportunity to contribute ideas and recommendations, not just execute tasks
• Exposure to strategy, analytics, tracking, creative, and conversion optimization
• Supportive environment that values learning and continuous improvement
• Opportunity for a long-term working relationship and increased responsibilities based on performance