Marketing & Growth Strategist

• Define and execute the communication, engagement, and conversion strategy for the Hub
• Own the full growth lifecycle across the Hub surface
• Understand user behaviour and shape cross-brand customer journeys
• Design notifications, in-product messaging, onboarding nudges, and conversion experiments
• Build trust, relevance, activation, engagement, and long-term adoption across the team.blue ecosystem
• Translate product capabilities and cross-brand use cases into customer-facing messaging
• Build and execute multi-channel communications across email, in-product messaging, and other surfaces
• Define hypotheses, run A/B tests, analyse results, and scale successful initiatives
• Instrument tracking and monitor funnel and engagement metrics
• Use analytics, automation, and AI-assisted tools for experimentation, segmentation, personalisation, copy iteration, and performance analysis
• Collaborate with Product and Data on event triggers, segmentation logic, journey design, and in-product communication strategy
• Surface insights and recommendations to Hub and brand teams
• Write copy for notifications, in-product messages, landing pages, and lifecycle communications
• Work with Product, Data, and Engineering to identify opportunities, launch experiments, measure outcomes, and improve performance

• 5+ years of experience in growth, product, lifecycle, or digital marketing
• Hands-on ownership from zero-to-one through scale in a startup or scale-up environment
• Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers
• Proven ability to own growth outcomes end-to-end and drive measurable impact across CTR, activation, conversion, engagement, retention, and adoption
• Hands-on experience designing and executing growth programs, experimentation, and A/B testing
• Strong understanding of customer behaviour and growth loops
• Comfortable working with event schemas, funnels, cohorts, and behavioural signals
• Fluency in analytics, tracking, lifecycle automation, segmentation, personalisation, and modern growth tooling
• Demonstrated use of AI-augmented workflows in daily work
• Advanced AI tools strongly preferred
• Excellent copywriting, positioning, and storytelling skills for SaaS products
• Clear, structured communication and effective collaboration with Product, Engineering, Data, and commercial stakeholders
• Strong individual contributor mindset; reliable, autonomous, detail-oriented, and comfortable in a fast-paced, ambiguous, highly cross-functional environment
• Proof of eligibility to work in the country of application
• No visa sponsorship available

• Fully remote work arrangement
• Diversity and inclusion commitment
• Sustainability and ESG initiatives
• No relocation package or visa sponsorship provided