Media & Content Strategist

• Own content strategy, social calendar, and execution across Wilkinson and Thriving Families
• Direct in-house graphic designers and video editors with clear briefs and visual direction
• Maintain quality-control standards before content publication
• Research industry trends and competitors to create content for mature, high-net-worth audiences
• Manage paid social campaigns for top-of-funnel brand awareness, book giveaways, and workshop registrations
• Set up, test, and optimize Meta/social advertising settings
• Use AI tools, custom prompts, and retargeting strategies to maintain cost-effective content pipelines
• Identify and contact influencers, partner brands, and communities through digital outreach
• Oversee community engagement in comments and direct messages
• Write polished copy for audiences aged 40–70
• Use ChatGPT, Claude, Midjourney, and similar AI workflows for research, drafting, scheduling, and repurposing
• Manage compliance approvals for investment-related content
• Expand reach, drive workshop registrations, and build a future investor pipeline

• 4–5+ years running social media strategy, content creation, and growth for a brand, creator, or agency
• Ability to combine content strategy with hands-on execution, including platform settings, AI tools, and copywriting
• Excellent written and spoken English with strong business maturity, clear tone, and minimal accent
• Deep understanding of communicating with mature, high-net-worth audiences aged 40–70
• Deep, current knowledge of Meta business tools, LinkedIn, YouTube, and paid media setups
• Exceptional attention to graphical, factual, and contextual accuracy
• Fast, constant communication via Slack, email, and calendar RSVPs with ownership-driven execution
• Experience with social media in real estate, private equity, finance, publishing, or coaching is preferred
• Familiarity with remote designers or Canva, CapCut, or Adobe Suite is preferred
• Proven paid social experience for top-of-funnel events is preferred
• Strong digital PR/influencer relationship-building experience is preferred
• English-language resume required
• Availability to work Mondays–Fridays, 9:00am–4:00pm CT, plus 5 hours on-call weekends/off hours via text or Slack
• Comfortable working as an independent contractor, responsible for own equipment, taxes, and benefits

• Remote work
• Flexible independent contractor arrangement
• Freedom and flexibility to manage work on your terms
• US timezone work schedule flexibility across EST, MST, CST, and PST