Sales and Marketing Director

• Own and lead the company’s entire revenue generation function across Sales and Marketing
• Develop, execute, and optimize sales and marketing strategies to generate qualified leads and drive sustainable revenue growth
• Own the full sales and marketing funnel from first client touchpoint through signed contracts and new client acquisition
• Audit existing sales and marketing operations, identify gaps and inefficiencies, and implement improvements
• Build scalable lead generation systems across SEO, outbound sales, partnerships, referrals, paid acquisition, and content marketing
• Improve lead qualification, sales processes, pipeline management, and conversion rates
• Personally lead strategic sales initiatives and high-value opportunities during the initial rebuild phase
• Recruit, develop, and lead high-performing Sales and Marketing teams
• Manage departmental budgets, hiring plans, resource allocation, and channel investment decisions
• Establish KPIs, performance metrics, and reporting systems
• Monitor pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasts, and commercial performance
• Present performance reports, strategic recommendations, and revenue forecasts to Company Leadership
• Collaborate with the Service Department and cross-functional stakeholders on client expectations, onboarding, and long-term client success
• Identify market opportunities, strategic partnerships, and growth initiatives
• Research industry trends, competitor activity, ecommerce developments, and emerging marketing strategies
• Develop scalable processes, documentation, and operational frameworks
• Build a culture of accountability, ownership, continuous improvement, and commercial excellence
• Participate in leadership meetings and contribute to company strategy
• Support other departments with commercial insights and strategic initiatives
• Report directly to Company Leadership

• At least 5 years of experience leading Sales, Marketing, or Revenue functions with direct ownership of commercial results
• Proven experience building, scaling, and leading high-performing Sales and Marketing teams
• Demonstrated ability to personally drive revenue growth and develop scalable commercial systems and processes
• Significant experience in a digital marketing agency or SaaS company serving ecommerce businesses (required)
• Proven success generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives
• Strong sales experience with a track record of personally closing new business and managing high-value sales opportunities
• Strong understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting
• Strong analytical skills and ability to make data-driven decisions
• Experience managing departmental budgets, hiring, resource planning, and operational performance
• Excellent leadership, coaching, and people management skills for building high-performing remote teams
• Outstanding written and verbal communication skills in English
• Strong organizational skills, accountability, responsiveness, and ability to meet deadlines
• Ability to work independently and collaborate effectively with cross-functional teams in a fully remote environment
• Experience selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a strong advantage
• Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable
• Existing relationships or network within the ecommerce or DTC industry is a strong advantage
• Excellent strategic thinking, problem-solving, and decision-making abilities
• Availability and responsiveness during office hours, Mondays to Fridays between 3–6 PM BCN time
• Ability to consistently work 30–35 hours per week, approximately 140 hours per month
• Stable internet connection and laptop or desktop computer capable of attending virtual meetings
• Openness to constructive feedback and ability to provide effective coaching and feedback

• Uncapped performance-based commission tied to closed revenue
• Trial-and-adaptation period paid at full rate
• Regular performance reviews every 9–12 months, with the first after 3–6 months
• Fully remote position with a flexible work schedule