TikTok Ads Expert

• Drive paid social growth across Valerie's portfolio of ecommerce brands
• Own TikTok performance end-to-end, from campaign strategy and execution to creative testing, optimisation, and performance analysis
• Scale TikTok profitably to contribute to customer acquisition and revenue growth
• Work with Creative, Analytics, Paid Media, AI, and Brand teams to identify winning creative concepts, audiences, and campaign strategies
• Continuously test hooks, formats, audiences, and creative concepts
• Translate performance data into clear, actionable feedback for Creative teams
• Proactively identify performance risks and opportunities
• Build testing frameworks and playbooks to help brands learn and scale faster
• Communicate performance insights and recommendations to internal stakeholders
• Participate in account audits, campaign setup, optimisation, troubleshooting, and reporting
• Complete the hiring process, including conversations with Talent, the Hiring Manager, cross-functional stakeholders, and leadership, plus a role-specific assessment where applicable

• 4–5+ years of hands-on experience managing TikTok Ads, ideally within ecommerce or DTC businesses
• Proven experience scaling TikTok purchase/conversion campaigns and driving measurable revenue growth
• Strong understanding of TikTok Ads Manager, including campaign setup, targeting, bidding, budget allocation, optimisation, and reporting
• Deep understanding of TikTok's creative ecosystem, including UGC, creator-led content, short-form video, static, motion, hooks, and storytelling
• Proven experience developing and running structured creative and performance experiments
• Strong understanding of ecommerce performance metrics including ROAS, CPA, CAC, CTR, CPM, conversion rate, and profitability
• Experience with attribution, UTM tracking, pixel implementation, and conversion measurement
• Ability to audit TikTok accounts, identify performance gaps, and turn insights into clear optimisation actions
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills across Creative, Analytics, Paid Media, and Brand teams
• Ability to work independently and take ownership in a fast-moving environment

• Competitive compensation
• Tools needed to do your best work
• Meaningful work with visible impact
• High ownership from day one
• Collaboration with experienced founders, operators, and specialists
• Opportunities to grow as Valerie grows
• Inclusive workplace committed to helping people from different backgrounds, experiences, and perspectives thrive