Working Student, Part-Time Employee – Online Marketing, Digital Growth

• Build, manage, and optimize Google Ads campaigns to increase visibility and acquire new customers
• Monitor developments in AI-powered search systems and new advertising formats such as ChatGPT Ads
• Optimize the website for traditional and AI-powered search systems
• Analyze the website in terms of visibility, user navigation, and conversion potential
• Develop specific recommendations for improvement
• Monitor relevant KPIs and evaluate campaign results
• Derive and implement optimization measures
• Monitor current trends in digital marketing and contribute your own ideas

• Currently studying, ideally in Marketing, Online Marketing, Media, Communications, or Business Administration with a focus on Marketing—or alternatively, some initial practical experience in digital marketing
• Interest in digital marketing, particularly Google Ads, SEO, and AI developments
• Familiarity with SEO, SEA, Google Analytics, and conversion optimization; initial hands-on experience with relevant tools is a plus
• Interest in AI, new technologies, and the ongoing development of digital search
• Independent and structured approach to work
• Very strong German language skills
• Strong feel for digital communication
• Curiosity, initiative, and willingness to learn about new topics

• Flexible working: Remote work has been part of our culture for many years; trust instead of micromanagement
• Genuine opportunities to shape your role and drive your own projects forward
• Varied responsibilities in Google Ads, SEO, and AI marketing
• Short decision-making processes
• Personal interaction, knowledge sharing, team spirit, and open communication
• Space to learn, try out new tools, and develop your professional skills