GTM Marketer

• Own and scale the company’s lead generation engine, prioritizing high-volume cold email
• Execute cold email campaigns exceeding 100,000 emails per month
• Manage and optimize Instantly and Scaledmail, with possible transition to SmartLead
• Monitor deliverability, inbox placement, reply rates, and campaign performance
• Maintain email infrastructure, authentication, and deliverability practices
• Build targeted prospect lists using Apollo, Clay, scraping tools, and enrichment workflows
• Use Claude and other AI tools for copywriting, sequencing, list preparation, and quality assurance
• Manage Google Ads campaigns with approximately $10,000 monthly budgets, increasing to $30,000 during peak seasons
• Optimize paid campaigns for qualified lead generation and monitor ROAS
• Build and maintain HubSpot workflows, nurture sequences, automated email campaigns, and lifecycle triggers
• Improve marketing-to-sales handoffs, lead nurturing, and follow-up through automation
• Build AI agents and automated capabilities within HubSpot and the broader marketing technology stack
• Automate quote generation and other repeatable operational processes
• Develop AI phone agents for speed-to-lead and general inquiries
• Incorporate physical direct mail when beneficial
• Support organic visibility through content development, on-page SEO, and authority-building initiatives
• Maintain dashboards and prepare weekly campaign-performance and lead-generation reports
• Analyze performance data, identify bottlenecks, and guide marketing decisions
• Collaborate directly with the CEO and Head of Operations

• Candidates must be based in LATAM, Africa, or Eastern Europe
• Availability to work 9:00 AM–5:00 PM PST / U.S. business hours aligned with the client’s time zone
• Proven experience managing cold email campaigns exceeding 100,000 emails per month, with measurable deliverability and response results
• Hands-on experience building prospect lists using Apollo, Clay, scraping tools, and enrichment workflows
• Demonstrated experience managing Google Ads campaigns with measurable ROAS results
• Experience building HubSpot workflows, nurture campaigns, and automated email sequences
• Practical experience using AI tools and developing AI agents or workflow automations
• Strong knowledge of cold email infrastructure, deliverability, authentication, copywriting, and sequencing
• Ability to diagnose underperforming outbound campaigns and implement structured improvements
• Proficiency with Instantly, Scaledmail, or SmartLead
• Strong understanding of Google Ads optimization, budget management, and ROAS performance
• Ability to connect outbound prospecting, paid advertising, CRM workflows, and automation into a coordinated lead generation system
• Strong analytical skills and ability to interpret campaign dashboards and performance metrics
• Ability to develop and implement AI-powered workflows
• Ability to independently identify problems, recommend solutions, and execute improvements
• Strong organizational skills and ability to manage multiple marketing initiatives
• Proactive, ownership-driven approach
• Ability to collaborate directly with leadership and communicate data-supported recommendations
• English proficiency sufficient for professional communication
• Resume must be submitted in English and PDF format
• Must complete the application form and record a video showcasing skill sets

• Performance-based incentives tied to jointly established goals
• Significant autonomy
• Dedicated marketing budget
• Opportunities to experiment with AI and automation
• Long-term role
• Work from home / fully remote