Mobile User Acquisition Manager

• Own hands-on user acquisition performance across skill gaming and social gaming apps
• Plan, launch, and optimize app-install campaigns across UA networks and app DSPs
• Focus campaigns on acquiring quality players rather than inexpensive installs
• Translate mobile growth strategy into channel plans, budgets, and testing roadmaps
• Report progress against shared mobile KPIs
• Analyze cohort, LTV, retention, and ROAS data to determine when to scale, shift spend, or stop campaigns
• Work with BI and the Head of Mobile on MMP setup, attribution accuracy, and incrementality testing
• Support SKAN and ATT initiatives
• Brief and iterate with creative teams on concepts and messaging for skill gaming audiences
• Partner with product, CRO, and CRM teams to improve conversion, activation, and retention
• Keep campaigns within platform and regulatory requirements
• Report to the Head of Mobile

• Proven experience acquiring players for skill gaming apps
• Strong track record in mobile user acquisition and app performance marketing
• Experience scaling gaming apps and managing large media budgets
• Hands-on experience with UA networks and app DSPs, including AppLovin, Unity Ads, ironSource, Moloco, and Liftoff
• Confident with AppsFlyer and similar MMPs and mobile analytics tools
• Strong cohort, LTV, ROI, retention, and ROAS analysis skills
• Ability to turn data into clear optimization decisions
• Experience with incrementality testing and predictive LTV is a plus
• Clear, direct communication and cross-functional collaboration skills
• Degree in Marketing, Business Administration, or similar
• iGaming or social casino experience is welcome

• Real ownership from day one
• Direct access to decision-makers
• Freedom to build and execute initiatives
• Open communication in Slack
• Outcomes documented in Monday.com
• Agreed and maintained deadlines
• Cameras on for calls to support team connection
• Equal-opportunity, inclusive workplace
• Opportunity to work with a global growth marketing partner serving social gaming brands