Lead Paid Social – D2C, Meta

• Provide functional leadership to a cross-functional performance marketing team
• Own the development and scaling of the Meta channel
• Analyze relevant performance KPIs and derive data-driven optimization measures
• Develop new testing approaches for creatives, funnels, and campaigns
• Collaborate closely with Creative, Design, Video, and other marketing functions
• Prioritize projects and foster a culture of ownership and high performance within the team

• Several years of experience in performance marketing, with a focus on Meta Ads
• Initial or several years of leadership experience, or the ambition to take the next step as an experienced Senior Performance Marketer
• Experience in a D2C, e-commerce, or consumer brand environment—ideally with products that require explanation
• Very good understanding of relevant performance KPIs and a data-driven approach to work
• Experience developing and scaling successful paid social campaigns
• Strategic thinking combined with a strong hands-on mentality
• Enjoy working cross-functionally and developing teams
• Very good German language skills (C1/C2) and good English language skills