Marketing Manager – OTC

• Develop, implement, and continuously optimize trade marketing and activation strategies for a selected OTC product portfolio
• Design and implement B2B and B2B2C activation initiatives for pharmacies and D2P channels to increase sell-in, sell-out, and recommendation rates
• Plan, develop, and manage POS and trade marketing activities with wholesale partners and Sales
• Develop sales materials, POS materials, training content, and sales tools for pharmacists, pharmacy technicians, and the sales team
• Plan and execute product launches and marketing campaigns
• Translate brand and launch strategies into concrete activation initiatives
• Analyze market trends, competitor activities, customer and shopper needs, and identify growth and optimization opportunities
• Define, monitor, and interpret marketing and performance KPIs and derive optimization measures
• Plan and manage marketing budgets and evaluate the effectiveness and cost-efficiency of activities
• Manage external agencies and service providers, including briefing, coordination, quality control, and performance measurement
• Collaborate with internal and external stakeholders, particularly Sales, Marketing, Portfolio Management, Commercial Excellence, Supply Chain, Regulatory, Customer Service, wholesalers, agencies, and pharmacy partners

• University degree in business, marketing, or a related field, or comparable professional qualification
• 3–5 years of relevant professional experience in the OTC/consumer healthcare (CHC) sector, ideally in trade marketing, pharmacy activation, shopper marketing, or commercial marketing
• Excellent knowledge of the German pharmacy market and relevant wholesale and D2P structures
• Experience developing and implementing trade marketing, POS, and sales activation initiatives, as well as product launches
• Proficiency in marketing, campaign management, content creation, and performance tracking tools, along with strong MS Office skills
• Knowledge of OCE, digital communication tools, Power BI, or comparable analytics solutions is an advantage
• Strong analytical and commercial acumen, combined with a structured, independent, and execution-focused approach
• High degree of initiative and ownership, strong communication skills, and flexibility
• Fluency in German and good written and spoken English

• Fixed-term employment contract for 12–16 months
• Daily challenges and a steep learning curve supporting individual development
• Strong team spirit and transparent communication
• International working environment
• Location: Remote from anywhere in Germany
• The stability of a large corporation combined with a startup culture and the opportunity to work in a growing market with strong prospects