Creative Strategist – International

• Craft a consistent stream of new ads that outperform control ads
• Develop compelling, compliance-safe claims and differentiated product mechanisms
• Design test matrices, maintain a high-velocity testing cadence, and systematically iterate
• Use performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations
• Scale winning concepts across formats, funnels, channels, geographies, and products
• Document tested concepts, performance outcomes, and next testing priorities
• Research consumers, competitors, forums, reviews, market trends, pain points, and desires
• Study products, ingredients, claims, and mechanisms and translate technical information into creative
• Develop personas, messaging angles, hypotheses, briefs, scripts, static ads, short-form videos, landing pages, and other creative
• Build reusable briefing systems and map creative to ToFu, MoFu, and BoFu stages
• Set up, improve, and automate workflows from research through briefing, production, QA, launch, analysis, and iteration
• Brief designers and video editors and collaborate with media buyers, copywriters, editors, operators, legal, R&D, and regulatory teams
• Ensure written output meets brand standards and applicable HSA/FTC/FDA/ASA guidelines
• Leverage AI for research, ideation, variation, analysis, prompt libraries, and writing frameworks
• Contribute to weekly and monthly creative cadences
• Produce research-backed Meta ads that drive customer acquisition and incremental revenue growth
• Improve acquisition efficiency and testing velocity using validated personas, angles, and concepts

• 3-5 years of creative DTC advertising
• Demonstrated experience developing and scaling performance-driven Meta creative for DTC brands
• Proven ability to conduct customer research and translate insights into creative concepts, scripts, production briefs and ads
• Experience analyzing creative performance, designing structured tests and iterating based on acquisition metrics
• Portfolio reflecting design and video editing capabilities that enhance user experience and conversions
• Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
• AI tools like Claude & Chat GPT to conduct research and produce impacting copies
• Experience writing in a regulated industry, preferably health and wellness
• Ability to develop compliance-safe claims aligned with HSA/FTC/FDA/ASA guidelines
• Ability to collaborate with paid media, design, video, CRO, R&D, legal, and regulatory teams
• Ability to use performance data and business metrics such as CPA, LTV, Spend, NC CAC, NC ROAS, CTR, hook rate, and hold rate