Marketing Manager – Italy

• Develop and execute the local marketing strategy in line with the ZOLL CMS Italian operating plan
• Assess market opportunities and define business needs
• Collaborate with functional groups to develop and execute marketing plans that increase LifeVest therapy penetration
• Collaborate with the Italian field organization to align strategy and support tactical execution of marketing programs with field sales teams
• Collaborate with the EMEA Medical Education team
• Identify and develop KOL customer relationships
• Deploy programs supporting LifeVest product adoption and ZOLL brand development
• Provide input and support to strategies expanding market penetration and increasing therapy access across the region
• Provide input on broader EMEA commercial strategy and upstream feedback to global marketing and product development teams
• Manage LifeVest marketing and product management in Italy with local geographical sales leadership
• Support market analysis and customer segmentation with associated KPIs
• Adapt EMEA marketing collateral to local clinical indications and market segments
• Design and execute messaging, promotional materials, sales tools and proof sources
• Support the field sales organization, including Territory Managers, sales agents and distributors
• Collaborate with reimbursement and market access colleagues to identify evidence requirements for improved access in Italy
• Support program-specific evidence generation plans
• Provide product, competitive and clinical data analyses to the sales force
• Support training events with different selling organizations
• Collaborate with the professional relations group on programs increasing ZOLL brand recognition and clinical presence
• Design and implement promotional programs with sales leadership
• Analyze customer satisfaction data to improve marketing and product strategies
• Foster relationships with key clinical individuals and organizations
• Perform other duties assigned by marketing and sales management

• Minimum of 5+ years of experience in medical device or pharmaceutical marketing required
• 3+ years of experience in a marketing or field sales position
• Excellent analytical, strategic thinking and problem-solving skills
• Strong verbal and written communication skills
• Well-honed interpersonal and leadership skills
• Ability to interpret and convey clinical data
• Independent thinking and a high level of initiative
• Ability to interact well with physician, customers, and key opinion leaders
• Strong project management skills
• Ability to work within a fast paced, high visibility role
• Fluent in written and spoken English language
• Ability to work within a Matrix environment, proactively collaborating with different functional groups
• Ability to read, comprehend and correspond in English language
• Ability to effectively present information in one-on-one and small group situations
• Ability to manage market models and budgets
• Proactive approach to interpreting instructions furnished in written, oral, or diagram form
• Ability to constructively deal with problems and make appropriate judgment calls
• Prior product management experience a benefit but not mandatory
• Experience within the cardiac care healthcare arena a benefit but not mandatory

• Approximately 30% travel
• Some weekends required for this position
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions