Lead Strategy Manager

• Analyze agency and lead performance to identify trends, opportunities, and performance gaps
• Use data and performance insights to support agency growth and business decisions
• Monitor lead volume, quality, conversion, cost, and other relevant performance metrics
• Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience
• Coordinate with external vendors to monitor lead performance, resolve issues, and identify opportunities for optimization
• Partner with Marketing, Regional Staff, District and Regional Managers, and leadership to align on agency growth priorities and initiatives
• Coordinate projects involving agencies, vendors, and internal stakeholders
• Evaluate lead-source and vendor performance and provide recommendations for optimization
• Support lead routing and distribution strategies to improve lead allocation and agency performance
• Prepare and communicate reports, analysis, and recommendations to stakeholders
• Identify opportunities to improve productivity, lead conversion, and overall marketplace performance
• Translate data and analysis into clear, actionable business recommendations
• Support continuous improvement initiatives focused on agency growth and marketplace effectiveness

• High school diploma or equivalent required
• Bachelor’s degree preferred in finance, marketing or business, or equivalent combination of education and experience
• Minimum five years of insurance and marketing experience required, preferably with that experience in the field distribution or sales experience areas
• Previous finance experience including invoice review, processing and validation (A/P, Accounting, or Auditing/QA) preferred
• Previous vendor management and relationship experience including strong communication skills and ability to negotiate contracts and services required
• Experience in P&C, Life, Health, Mortgage, Financial Services, or another lead-driven industry
• Experience with programmatic media buying, digital advertising, DSPs, or AdTech
• Experience with lead marketplace or performance marketing platforms
• Experience with vendor performance management and optimization
• Valid, local legal authorization to work in Mexico at the time of hire
• No parallel employment, professional activities, or paid work for other entities during employment

• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development